Content Strategy (Initial Stage)
Goal: Fill profiles with quality content so they do not look "dead". Start generating organic interest.
At least 5-7 posts before launching advertising! (1-2 for each social network, duplicate).
Main categories/themes (at the start):
"Greetings and FINERRA Mission": Who we are, what we offer (AI assistant), why it is important. (Use your "Hello, I'm FINERRA..." creative).
"Customer Pain -> FINERRA Solution": Use your "problem-solution" creatives. Explain how FINERRA turns financial chaos into control.
"FINERRA Functions in Detail": Brief explanation of each of the 3 functions (Auto-allocate Income, Analyze Spending, Savings Challenges). Can make 3 separate posts or 1 carousel.
"Why AI in Finance?": Educational content explaining the benefits of artificial intelligence in money management.
"Exclusive: Early Access": Remind about the offer "2 weeks free access" and encourage subscription.
"Behind the Scenes/Introduction": If possible, a short post about the team or development process (to increase trust).
"Quote of the Day/Week": Motivational quotes about finance, success, planning.
Content formats:
Images: High-quality, professional, in your style.
Videos (Reels/Stories): Mandatory! Short (15-60 seconds) vertical videos:
Demonstration of FINERRA interface (even if it is a prototype/layout).
Brief "pains" and "solutions".
"Did you know that AI can...? "
Animated texts with your offer.
Carousels: Perfect for explaining functions or step-by-step guides.
Polls/Questions in Stories: "Is it difficult for you to manage your budget?", "Do you want to have more control over your expenses?" — for engagement.
Post texts (Copywriting):
Hook headline: Attention-grabbing question or statement.
Main text: Clear, concise, focusing on benefits for the user. Use emojis.
Call to Action (CTA): Each post should include a call to action: "Subscribe for early access (link in bio)", "Learn more at finerra.app". Use hashtags (#finances #AI #personalfinance #budget #investments #fintech #earlyaccess #finerra).