Budget: 3500 UAH Deadline: 5 days
Deviation "Non-working target URL" when the page actually opens means that the page load speed does not meet Google requirements or that the site did not open in some geo location at the moment of scanning the URL in Google robot auto-moderation. Check that the advertised site during Google's PageSpeed Insights scan does not fall into the red zone, but is in the orange or green zone. If performance is less than 50 - this is the red zone. Contact a programmer to speed up the site or choose a higher hosting plan. Also, the pages being advertised should be accessible to Google robots and live moderators from different countries (accessibility can be checked with the geopeeker.com service, which is mentioned in Google's help and recommended by support, but your programmer can check site accessibility from different locations using any premium proxy).
I initially send an auto-appeal, and then I correct the remaining deviations.
Deviation "Unsupported language" - review whether you have used any special HTML code character or digit in the ad text. Russian language is supported in Google Ads. Perhaps the region where the ads are shown does not allow the use of Russian language in ads. I need to see your Google Ads account.
Deviation "Consumer loans" - Google prohibits advertising loans in the USA without a license, and also does not allow advertising any loans within 60 days. These are regulated financial services, which Google scrutinizes carefully, especially if the advertiser does not display detailed information about service terms on the site (loan terms, interest rate, minimum and maximum terms, loan calculation, deposits, collections related to loans), or hides their tax number or license number to engage in such activities. Google's rules for advertising financial services - https://support.google.com/adspolicy/answer/2464998?hl=uk&sjid=8068212710743100667-EU
It is advisable to have all necessary documents and certificates on the site, details of the individual entrepreneur or legal company, as well as sections "Contacts", "Privacy Policy". Moreover, consumer loans are services for people in difficult financial situations, so Google does not allow personalization (targeting audiences, segments, email lists, remarketing) in such a sensitive advertising topic. Financial status is information about the user that, according to Google's rules, requires careful handling due to personal difficulties (https://support.google.com/adspolicy/answer/143465#547).