Google Ads audit and optimization of active advertising
Good day.
I am looking for an experienced specialist in Google Ads for a photography business in the USA.
The advertising has been running for several years, so I need not a launch from scratch, but rather an audit and optimization of the existing advertising account.
Main tasks:
conduct an audit of current advertising campaigns;
identify weaknesses that affect lead cost and application quality;
propose a specific optimization plan;
check the correctness of conversion tracking setup;
check GA4 and GTM;
if possible, improve lead quality and reduce their cost.
Important:
experience specifically with Google Ads is required;
experience with local service businesses in the USA is preferred;
experience working with existing accounts, not just launching new ones, is preferred;
ability to work with analytics, conversions, GTM, GA4 is desirable;
experience in service business or lead generation will be a plus.
At the start, I am interested in:
paid audit;
a short list of problems in the current account;
what exactly you would change first;
the approximate format of further cooperation.
In your response, please write:
What is your experience with Google Ads?
Have you worked with local service businesses in the USA?
Have you worked with existing accounts?
Can you start with a paid audit?
When can you start?
What cases or examples of similar projects do you have?
Additionally:
Preference will be given to specialists who can communicate in Ukrainian or Russian.
I do not consider contractors from the USA.
I also do not consider contractors from Belarus and Russia.
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Hello Petro! 👋 Working with an active account in the USA is always about fine-tuning)) My team and I have been working with Google Ads for over 7 years, and the Local Services market in the USA is one of our key areas. We know how to reduce CPL through precision, not just by increasing the budget.
Answers to your questions:
Experience with Google Ads: Over 7 years of experience, Google Partner status. We work with complex structures and large budgets.
Local Service Business in the USA: Yes, we have extensive experience. We understand the differences in audience behavior by state and how to work with the display radius to avoid leads that are too far away.
Working with existing accounts: 80% of our clients come specifically for audits and "resuscitation" of campaigns, where we need to correct the mistakes of previous specialists.
…
Paid audit: Yes, we always start with a deep audit (PDF report with video explanation).
Timeline: We are ready to start the audit within 24 hours after access is provided.
Our relevant experience (including projects under NDA):
📸 Case: Photo studio and Event services (USA, FL — under NDA):
Situation: High CPL and many spam calls.
Result: By implementing negative keywords by event types and optimizing the bidding strategy, we reduced the cost per lead by 35%, maintaining the same volume of applications.
📈 Finance and More (Israel/Europe): Increased the number of leads by 3.5 times. We know how to work with lead quality and set up end-to-end analytics.
🏥 https://www.google.com/search?q=dm-project.com.ua: Increased the number of targeted conversions by 3 times through restructuring Google Ads and precise setup of GA4/GTM.
What we will check first during the audit:
Conversion Tracking: Does Google see real calls and forms, or is it just "optimized" for clicks?
Search Terms: We will identify and block queries that "eat up" the budget (for example, searching for free ideas instead of hiring a photographer).
Attribution: We will check how GA4 distributes the value of each visit.
Campaign Structure: We will assess the effectiveness of Performance Max compared to classic search for your location.
My team includes analysts and technical specialists, so we cover analytics and strategy "turnkey." ✅
Please send the website link. And let us know what your current goals are?
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Good day,
I would like to propose my candidacy. I have extensive experience in conducting projects on various topics. Examples of my work are presented in the portfolioFreelancehunt.
Feel free to message me with any questions - I reply to everyone! -
Good day.
I have experience working with Google Ads for service businesses and lead generation, including local projects in the US market.
What I will do in the first stage:
• a complete audit of the Google Ads account
• analysis of campaign structure, keywords, and search queries
• checking negative keywords and lead quality
• audit of conversion tracking
… • checking GA4 and GTM
• a list of specific problems and priority changes
As a result, you will receive:
• a brief document with the audit
• a list of key issues
• an optimization plan to reduce lead cost and improve application quality.
Experience:
I have been working with Google Ads for over 5 years, optimizing both new and existing accounts.
After the audit, we can discuss the format for further optimization and advertising management.
I am ready to review the account and project details.
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3015 24 0 1 Good day!
I have over 3 years of experience working with Google Ads, having worked both on launching new campaigns and optimizing accounts with a history. I have experience in auditing advertising accounts and improving lead cost metrics and application quality.
I work with analytics: GA4, GTM, conversion tracking, checking the accuracy of events and campaign structure to find growth points and reduce CPL. I also have experience in lead generation and service business.
I can start with an account audit:
— analysis of campaign structure
— checking conversions and analytics
… — identifying weaknesses
— a list of specific changes for optimization
After the audit, I will provide a brief report with issues and an improvement plan.
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2268 8 0 Hello!) The photo business in the USA is a niche where advertising often yields poor results not due to the traffic itself, but because of accumulated issues in the account, such as mixed semantics, weak search queries, incorrect conversions, lack of proper attribution, and as a result, more expensive and weaker leads.
My approach:
- I start with a paid audit: I look at the campaign structure, search terms, negative keywords, bids, ads, geo, schedule, conversion quality, and what is currently counted as a result.
- I separately check GA4, GTM, and conversion tracking, because very often Google optimizes not for the right signals, which leads to a decline in lead quality.
- Next, I provide a short and specific list of problems: what exactly is "breaking" the CPL, where lead quality is lost, and what changes need to be made first.
- After the audit, I can either provide a clear action plan or immediately take over the account and refine everything hands-on.
Answers to your questions:
… - I have experience with Google Ads, working as a performance specialist focused on leads, CPL/CPA, and lead quality, rather than just traffic.
- I have worked with local service businesses in the USA, understanding the specifics of this model and the logic of searching for "hot" demand.
- I have worked with existing accounts, and this format is very familiar to me: audit, optimization, analytics check, campaign cleaning, and improving the quality of inquiries.
- Yes, I can start with a paid audit.
- I can begin immediately after receiving access.
- I have cases and relevant experience in service business/lead generation; I can provide more details on numbers and similar projects in private messages.
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365 1. What is your experience with Google Ads?
11 years.
2. Have you worked with local service businesses in the USA?
Yes.
3. Have you worked with existing accounts?
Yes.
4. Can you start with a paid audit?
Yes.
5. When can you start?
… After you select the contractor.
6. What are the cases or examples of similar projects?
NDA
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1272 9 0 Welcome!
• 7 years of experience in Google Ads, including geo targeting in the USA. We have conducted over 90 audits of advertising accounts, checking thoroughly and providing clear information on each important parameter with recommendations for corrections or improvements. We will send an example privately.
We work with a focus on results and long-term collaboration.
Feedback https://freelancehunt.com/showcase/work/vidguk-ppc-smart-temple-ta-dityachi-tovari/1974877.html
https://freelancehunt.com/showcase/work/vidguk-vid-virobnika-koreyskoyi-kosmetiki/1905485.html
… 🚀 What we will do for your project:
• Analyze the product, positioning, and competitors in the market.
• Set up Google Ads: Search (high intent) + remarketing.
• Prepare the campaign structure.
• Set up analytics turnkey: GA4, events, conversions, goal tracking.
• Regular clear reporting every week!
💼 Why choose us:
• Daily work on the project
• Online task monitoring
• Technical support with a response within 5 minutes
If reliability and predictable results are important to you — we will be happy to collaborate.
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686 4 0 Hello.
I will respond point by point.
1. Briefly about my experience:
I am a Performance Marketer / PPC Specialist focused on Google Ads, Meta, TikTok, and web analytics. I have almost 11 years of experience in advertising.
I specialize in launching and scaling advertising campaigns for various niches from e-commerce and finance to B2B/B2C products.
Full cycle: from market analysis and strategy development to setting up analytics, feeds, and optimization according to KPIs.
… 2. Almost like that, delivery of balloons in the USA, photo/video shooting in Toronto + GTA.
3. Yes, about 40% of projects involve optimizing existing campaigns rather than starting from scratch.
4. This is generally the best option to start for active projects.
5. Ideally on Monday, but if ASAP, it can be expedited.
6. I can send a couple in private messages.
I suggest discussing the details in private + please send the website address.
I look forward to a productive collaboration!
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5138 168 0 Hello
I have familiarized myself with the terms of reference
I ask you to provide more detailed information in Direct
Thank you in advance
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1180 14 0 Hello! I have reviewed your order and am ready to implement it.
PPC specialist for over 9 years, 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies. You can see more details in the portfolio of my account.
My services:
- One-time quality setup of Google & Meta Advertising Account.
- Setup of Google Analytics & Facebook Pixel, installation of all important conversions for tracking.
… - Monthly management with a guarantee of improved sales metrics and results.
- Targeted advertising.
- Creation of creatives / videos for advertising implementation.
- Audit of the advertising campaign.
Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, formation of a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital certificate as a PPC specialist from a leading company in the USA. A large base of knowledge and understanding of how to act in various situations.
- The trial period is much cheaper and takes less time than with other specialists.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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312 👋 Hello!
We are AnnaKonda Digital AI, a team with experience in launching and optimizing contextual advertising.
🎯 We do not just launch campaigns, but deeply analyze keywords, audience, and conversions to ensure the advertising works as effectively as possible. At the center of our work is achieving the client's business goals.
📩 Ready to discuss your project and propose the optimal strategy.
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888 10 0 Petro, greetings!
I am Andriy, a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to leverage their capabilities to successfully set up advertising campaigns and attract interested clients for your niche.📈
Would it be convenient for you to have a short online meeting soon, where I can show you the advertising accounts of past projects in your field? I have attached case studies for your understanding of my capabilities.
436 applications for a fitness center in Kyiv | Google Ads
https://freelancehunt.com/showcase/work/436-zayavok-dlya-fitnes-tsentru-m/1836211.html
… Google Ads: advertising for car rental in Kyiv
https://traffic-wave.notion.site/Google-Ads-2f01dd3406af8022924afbc6b6ff791a?pvs=73
Google Ads: scaling applications from the website — from chaos to a system with CPL $1.54
https://traffic-wave.notion.site/Google-Ads-CPL-1-54-2f21dd3406af80ccb081c385089b715a?pvs=73
21 clients in 30 days: how we tested 4 funnels and achieved a ROAS of 10x in NYC
https://traffic-wave.notion.site/21-30-Meta-Ads-4-ROAS-10x-NYC-2f31dd3406af8014b52fecf34db1199a?source=copy_link
Google Ads: advertising for an outdoor & tactical brand
https://traffic-wave.notion.site/Google-Ads-outdoor-tactical-2f21dd3406af80ac933cfc34259d8ccf?source=copy_link
About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- Average ROAS of my projects – 350%
- Average monthly budget over $10,000
I am interested in your project. Please write to me privately.
Have a good evening!🤝
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6107 34 1 2 Good day, Peter :)
I have successful experience in creating, managing, and optimizing various types of campaigns with different types of businesses, various goals, and target audiences. I worked for a long time at a Google vendor company in Europe, so I have all the necessary certificates and a vast amount of practical knowledge.
I am currently working only on a freelance basis, so I will gladly help you in developing your business through Google Ads.
Overall practical experience with contextual advertising is 7 years.
What is your experience with Google Ads? 7 years
Have you worked with local service businesses in the USA? yes
Have you worked with existing accounts? yes
… Can you start with a paid audit? yes
When can you start? from today
What are the cases or examples of similar projects? unfortunately, I do not remember what is saved
English level C2
The cost includes the execution of your technical task and one month of managing this Advertising account.
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2006 23 0 Good day.
Regarding your experience with Google Ads for local service businesses in the USA, can you provide examples of similar successful cases of optimization? I will clarify the details regarding timelines and budget in personal correspondence.
Regarding the execution of the project:
1. I will conduct a full audit of current campaigns, conversion tracking, GA4, and GTM.
2. I will identify weaknesses that affect the cost and quality of leads.
3. I will provide a clear optimization plan with prioritized actions to improve results.
… Thank you for considering my proposal. I am enthusiastic about the opportunity to work with you!
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