Google Analytics / GTM / CAPI audit and setup for a network of grooming salons in Germany
233 USD We have a website www.paws-tails.eu, which has several tools installed for tracking data and marketing activities:
-Google Tag Manager (GTM) for tag management.
-Google Analytics for visit and conversion analytics.
-Facebook Pixel for tracking data from Facebook.
-Google Ads tracker for monitoring advertising campaigns in Google Ads.
-CAPI through Stape.io for integration with Facebook.
-The site also uses the Alteg.io platform, where the main actions related to conversions (such as purchases, registrations, etc.) take place.
Problems:
Google Analytics:
Google Analytics does not transmit the actual conversion rate. This means that the data on how many users actually completed target actions (such as purchases) may be inaccurate.
Incorrect categorization of traffic. For example, traffic from Facebook may be displayed as Referral (traffic from other sites) instead of being marked as Paid Social (paid advertising on social media), which affects the accuracy of reporting.
Google Ads:
Conversion issues. Since conversions are linked to Google Analytics, and Google Analytics cannot transmit accurate conversion data, this hinders accurate tracking of advertising effectiveness in Google Ads. As a result, advertising campaigns may show incorrect results.
Google Tag Manager (GTM):
Each agency that works with the site sets up its own tags and events. This leads to many events being irrelevant and unhelpful. It is also difficult to understand how exactly CAPI (Facebook Conversion API) is configured through GTM.
Alteg.io and widgets on the site:
When an Alteg.io widget (for example, an embed code) is installed on the site, some trackers are lost or stop working correctly. As a result, the data collected by these trackers becomes incomplete or distorted (for example, turning into "mush").
What needs to be done:
-Optimize the integration between all these tools so that they all transmit data correctly and do not conflict with each other.
-Check the settings of CAPI and Google Analytics to ensure that conversion data is accurate and correctly reflected.
-Standardize the approach to settings in GTM to avoid duplication and unnecessary events.
-Check the settings of Alteg.io to avoid data loss when using widgets.
Thus, an audit of the current setup of tools and their interaction needs to be conducted to eliminate the main problems.
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3 days93 USD3 days93 USD
Hello, Lily!
I am Bohdan, a specialist in advertising and analytics with over 3 years of experience. I am ready to conduct an audit and optimization of your tools - Google Analytics, GTM, CAPI, and others. I will fix issues with conversion tracking, improve traffic categorization, and standardize settings to ensure that the data is accurate and correct. I will ensure reliable interaction of all tools to enhance the effectiveness of your business. I look forward to your response!
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7 days233 USD
113 7 days233 USDHello, Liliia!
I carefully studied your task and can help conduct a full audit and setup of Google Analytics, GTM, CAPI, and other tools to fix current errors and improve data tracking accuracy. I have experience working on similar projects, including setting up correct conversion tracking, resolving traffic categorization issues, and optimizing tag performance in GTM.
As part of the work:
✔ I will audit the current settings, identify and fix errors in data transmission.
✔ I will optimize the integration of GA, CAPI, and other tools to ensure conversions are transmitted correctly.
✔ I will set up tags and events in GTM, removing duplicate and irrelevant triggers.
✔ I will check the operation of Alteg.io and its compatibility with trackers to avoid data loss.
…
The cost and timelines are preliminary and discussed individually after a detailed review of your project. I would be happy to help you establish correct data tracking!
I look forward to your response 😊
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3 days349 USD
578 1 0 3 days349 USD🤝 Good afternoon, my name is Alexandra, I am the director of the marketing agency ALEKSA TARGET GROUP
A nationwide marketing agency that received an award for quality in 2023-2024 and we continue to🔥 work
👌 We are a powerful team together with SMM specialists in more than 100 promotion areas since the beginning of our work and over 200 satisfied clients.
We can conduct comprehensive and thorough promotion on social media and beyond.
🔝🚀What do our services include?
…
- Photo, video content🎥
- A content plan for a month with the creation of both expert and creative posts with subsequent organic and paid promotion ✔️
Setting up advertising tools, developing business growth strategies, target audience, creating and testing advertising campaigns, and much more
We work with comprehensive promotion of your business:
Advertising on Facebook, Google Ads, Google Analytics, and TikTok Ads.
Do you want to schedule a consultation right now?
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5 days233 USD
115 5 days233 USDGood morning, Lily,
My name is Valeria, and I help businesses grow through contextual advertising. 🎯
I have experience in 17+ niches in the markets of Ukraine, Europe, and the USA. I approach each project comprehensively: I analyze the business, its niche, and competitors.
I would be happy to help you with data transfer issues and conduct a current audit.
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1 day349 USD
5175 167 0 1 day349 USDHello
I have familiarized myself with the terms of reference
The cost includes: setup, management, optimization, reporting.
For new advertisers, a promotion for 10/20/30 thousand UAH.
I kindly ask you to provide more detailed information in Direct
Thank you in advance
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2 days233 USD
2418 71 0 1 2 days233 USDGood day, I am interested in your project. I am confident that the task matches my professional skills and experience.
I am ready to pay great attention to detail and ensure high-quality execution of the task. I have experience working on similar projects and have a great understanding of the requirements of your project.
I would appreciate the opportunity to discuss your expectations in more detail and collaboratively find optimal solutions. I am ready to start working immediately and ensure the successful implementation of your project's ideas.
I look forward to collaborating!
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"Неправильная категоризация трафика" - частково в цьому винен Ваш таргетолог, бо не розмічає посилання на сайт у рекламних оголошеннях і звичайних постах Фейсбуку UTM-мітками.
"Google Analytics не передает реальный уровень конверсий" - в цьому випадку краще налаштувати наскрізну аналітику, яка буде передавати потрібні Вам стадії угод і виручку з цих угод із CRM в Гугл Аналітику в якості події з потрібною назвою з атрибутами ecommerce. Таким чином, Ви передасте в Гугл Аналітику тільки ті замовлення/бронювання, які спрацювали "в плюс" (без дублів від одного й того ж клієнта, коли зустріч із Вашим грумером дійсно відбулася, а не була скасована). Наприклад, є український плагін Flamix (його розробник за гроші підключить його до Вашої CRM та інтегрує з формами заявок, які є на сайті). І це не єдиний плагін, який прив'язує клієнта до gclid і передає дані про нього в Гугл Аналітику. -
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