Google Shopping

Online Stores & E-commerce, Website Development — incorrectly specified categories?

112 USD

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Analysis of the current state of advertising campaigns
- Evaluation of the structure of the Google Ads account (campaigns, product groups, keywords, audiences).
- Identification of the most costly and low-performing campaigns.
- Analysis of CTR, CPC, conversion rates, and expenses.
- Checking the quality of the product feed in Merchant Center (correctness of titles, descriptions, categories, and images).
Development of an advertising cost optimization strategy
- Segmentation of campaigns into branded, non-branded, and product queries.
- Creation of separate campaigns for high-margin products.
- Setting up bidding strategies: manual bid management for key products and automated strategies for less profitable groups.
Optimization of the product feed
- Updating and improving product titles and descriptions to increase relevance to user queries.
- Adding attributes that enhance competitiveness (promotions, free shipping).
- Regularly updating the feed and checking for errors in Merchant Center.
Working with audiences
- Setting up remarketing and dynamic remarketing.
- Using customer lists (Customer Match) to display personalized ads.
- Creating audiences based on user interests and behavior on the site.
Competitor analysis
- Identifying key competitors in the niche and their advertising strategies.
- Evaluating competitors' positions in Google Shopping and price levels.
- Using the obtained data to adjust pricing policies and advertising strategies.
Monitoring and optimizing results
- Regular monitoring of key performance indicators (KPI): ROAS, CPA, CTR, CPC.
- Weekly optimization of bids at the campaign, product group, and keyword levels.
- Conducting A/B testing to determine the most effective ads.
- Reporting on goal achievements and making adjustments to the strategy.

Expected results

Increase in ROI of advertising campaigns by at least 20% within the first 3 months of work.
Reduction of the average cost per conversion (CPA) by 15%.
Increase in the total number of conversions by 30%.
Improvement of the product quality score in Merchant Center to a level of 95-100%

Proposals 13 Discussions 1

Timur M.

0 0

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Rating 256

Budget: 5000 UAH Deadline: 4 days

Hello, ready to collaborate, feel free to reach out.
My stack: JS, TS, ReactJS, NextJS, SCSS...

Volodimir Yablinsky

1 0

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Rating -
Rating 374

Budget: 10000 UAH Deadline: 21 days

Hello!

My name is Volodymyr, and I have significant experience in Google Ads contextual advertising. Your task caught my attention, and I am ready to help with its execution as soon as possible. If needed, I can conduct an audit and suggest effective solutions to achieve your goals.

I would be happy to collaborate — feel free to reach out!

Dmitry Hrushchak

32 0

Budget: 8500 UAH Deadline: 31 days

Good day!
🤝 Professional setup of Google advertising turnkey!
✅ Use of new features, setup of search campaigns, GDN, Google Shopping, Performance Max, Remarketing, Google Tag Manager, Google Analytics, audiences, goals, etc. Completely turnkey!

Over 9 years of experience. Cases in the portfolio. Certified specialist.

🎁 Bonuses: 1 month of advertising management as a gift

Write to us, we will discuss all the details.

Oleksandr Yaremchuk

0 0

Projects -
Rating -
Rating 505

Budget: 27000 UAH Deadline: 90 days

Hello!

We are an officially registered Web Studio specializing in "turnkey" website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.

We are ready to take orders and execute according to your wishes.
Write to us in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.

Have a nice day :)