I am developing a personal brand as a specialist in Traditional Chinese Medicine (TCM) in Canada.
The main task of the project is to build a sustainable online presence on Instagram that fosters trust, expertise, and brings real patients for offline/local consultations, rather than just creating content.
This is not a project about “running Instagram by template,” but about building a client attraction system through an expert brand.
ESSENCE OF THE TASK
It is necessary to build:
positioning as a specialist in Canada a strategy for attracting local patients a content system that leads to consultation bookings a clear marketing logic for account growth
IMPORTANT CONDITION
Please, in your first response, indicate:
the cost of services (or a range) what exactly is included in the work (strategy / content / packaging, etc.) examples of successful projects (cases, not just “account management”) level of English (mandatory, as the work involves the English-speaking market of Canada)
PROJECT SPECIFICS
services are provided offline in Canada the task is to attract real local clients, not an online audience it is important to understand the local market and the limitations of the medical/health niche
REQUIREMENTS FOR THE SPECIALIST / TEAM
A person or team is needed who:
can build a strategy, not just content offers ideas and hypotheses, not template solutions has experience in expert / health / wellness projects (preferably) understands Instagram as a client attraction tool is ready to ask questions and immerse themselves in the business has a level of English suitable for working with the Canadian market
NOT CONSIDERED
template SMM without strategy “we understand everything from the brief” lack of questions to the business absence of cases work only on content without understanding marketing and client attraction
KEY FOCUS
The project is about creating a real flow of patients through Instagram, not about visual design or posting content for the sake of activity.