Интернет маркетинг. Лидогенерация. Интернет реклама.

We are a custom printing production on clothing and DTF transfers. We use a specialized site on WooCommerce, where the cost of products (for example, custom film transfers) is often calculated per square inch or depends on the volume and does not have a fixed price per unit, but there are also physical products. We need an experienced specialist in GTM/GA4 to fix our tracking architecture and replace the current temporary solutions with full-fledged e-commerce tracking. Current tracking issues that need to be fixed: Broken "Add to Cart": The current setup is a temporary solution (a workaround), where the add_to_cart event triggers during the loading of the view_cart page, rather than upon the actual click of the button. Missing/Incorrect values: E-commerce data is not being sent properly (Data Layer sends false for e-commerce, and the product prices are displayed incorrectly, for example, 0.03 CAD instead of the dynamically calculated price). Bug with quantity in Meta Ads: Meta Pixel misinterprets our custom sizes. If a customer buys one print of 30x30 cm, Meta currently records this as 900 conversions instead of 1 unit of product. Language and Email synchronization: English-speaking users add products to the cart but receive automated abandoned cart emails in French. Lost conversions: Some successful purchases do not trigger the final conversion tags on the site. Scope of work and expected results: Data Layer optimization: Implement (or provide exact code for our developer) a reliable Data Layer that captures the correct dynamically calculated price (value) and actual product quantity (quantity), isolating print sizes into a custom parameter. GA4 e-commerce tracking: Fix the add_to_cart and purchase events to trigger exclusively on user action with accurate e-commerce array data. Google Ads: Fix the "Purchase" conversion tracking to ensure accurate ROAS calculation based on the actual cart value. Meta Ads Pixel and CAPI: Fix the purchase and add_to_cart tags so that Meta tracks 1 physical product as 1 conversion. Set up Meta Conversions API for greater accuracy. Audience creation: Create custom remarketing audiences in GA4 and Google Ads based on specific products and user language (FR and ENG). Fixing Email marketing triggers: Ensure that the active user language parameter (FR/ENG) is correctly passed through GTM to our email marketing platform for proper language flow.

Development of an Online Store on WordPress / WooCommerce An online store needs to be developed on WordPress (WooCommerce) using the WoodMart template, configure the necessary functionality, integrations, and deploy the site on hosting. Template: https://themeforest.net/item/woodmart-woocommerce-wordpress-theme/20264492Main Requirements installation and configuration of WordPress, WooCommerce, and the WoodMart template; hosting the site; importing products from Prom.ua (photos, names, descriptions); synchronization with CRM (stocks, articles, prices); installation and configuration of a free SEO plugin (Title, Description, Sitemap, SEO-friendly URLs); connecting delivery: Nova Poshta; Ukrposhta; setting up payment methods: cash on delivery; online payment (LiqPay or WayForPay); setting up promotional prices (displaying crossed-out old prices); setting up free shipping and/or discounts on shipping for orders over a specified amount; adaptive display of the site on mobile devices;Please Indicate in the Response examples of implemented online stores on WooCommerce; total project cost; estimated completion time;Important Do not include in the project cost: hosting; domain; SSL certificate; license for the WoodMart template; cost of paid plugins (if needed). Payment for the mentioned services and licenses will be made separately.

A strong specialist/team is needed to create a brand showcase website for the TM (not a classic marketplace). Product: household and beauty appliances (massage chairs, percussion massagers, stylers, straighteners, irrigators, electric toothbrushes, cordless vacuum cleaners). Catalog ≈20–30 SKUs (will grow later). Sales mainly through marketplaces and offline, but the site must support order placement and payment (full payment + installment through Ukrainian providers). Requirements / tasks: Design and layout on OpenCart Custom brand UI (desktop + mobile), pixel-perfect implementation. References: https://www.mi.com/ua, https://dreame.ua Structure: Home → categories → collections → product card (rich content). Product card: hero, photo + video gallery, how-it-works, tabs (specifications / configuration / instructions / FAQ), model comparison, "Where to buy" block (buttons to marketplaces + "Buy on site" button), reviews/UGC. CMS for products (~30 entries, scalability option), blog/guides. Functionality Dynamic product card templates, custom fields option (specs, metafields), filters/sorting. Order forms on the card and simplified checkout (mobile friendly). Integration Web-form → middleware → KeepinCRM (creating contact + deal/order; transferring SKU, qty, price, UTM, channel). Payment integration through Ukrainian aggregators (WayForPay / Fondy / LiqPay) with support for installment payments (through aggregator or middleware). Tracking: GA4, Facebook/Meta Pixel, event-tracking (view_item, add_to_cart, begin_checkout, purchase), UTM parameterization. SEO: optimization of cards, friendly URLs, meta, Open Graph, microdata product schema. Bulk filling: CSV import/export (products, categories). Performance & security: caching, image optimization, SSL, basic security measures (WAF/updates), backup scheme. Admin functions: simple panel for editing cards, managing orders, promo codes, login/access levels. Deliverables (what should be delivered) Ready OpenCart project on production host (or deployment instructions) + administrative accesses. Middleware (Node/PHP/Serverless) — source codes + deployment/instructions (form processing, payment creation, webhooks, integration with KeepinCRM). Documentation: how to edit CMS, instructions for working with orders, checklist of test scenarios. Administrator training: min. 4 hours online (working with admin panel, import/export, order processing). Support: bug fixes for 8 weeks after release (SLA conditions to be discussed). We provide Brand book/logos, examples of photos/videos (partially), SKU list with descriptions and technical data. Access to KeepinCRM (test API key upon request), access to hosting/domain after agreement. Requirements for the performer Portfolio: min. 2–3 live sites on OpenCart with custom product pages; examples of implemented integrations forms→CRM or payment integrations. Experience: OpenCart (modules, templates), middleware development/configuration (Node/PHP), working with APIs (KeepinCRM, WayForPay/Fondy/LiqPay), webhooks. Understanding of SEO, frontend performance, and security. Processes: regular updates (weekly), communication in Telegram/Slack, use of task tracker (Trello/Jira/Asana). In the application, indicate: a brief resume of the team/experience, links to cases, preliminary assessment of terms and costs. Willingness to complete a paid test task (layout of 1 card + integration of form → test endpoint). Terms and budget Estimated implementation time for MVP: 4–8 weeks (to be discussed). Estimated budget: preliminary assessment — to be indicated in the application. Additional technical clarification (to be discussed before hiring) What set of modules/version of OpenCart is proposed to be used; hosting plan; what backup/monitoring tools the performer provides; conditions for transferring source codes and accesses after completion.

We are looking for a specialist who has practical experience working with Allegro as a marketplace and can help us understand the launch of sales. We sell window products: roller blinds / pleated curtains. Right now, we need to check if the account, listings, delivery, product parameters, descriptions, photos, and overall launch logic are set up correctly. We need not a theoretical consultation, but a practical analysis: what is currently done correctly, what may hinder sales, what needs to be corrected first, and how to move forward better. What needs to be done: Check the Allegro seller account. Review our listings. Evaluate the titles, descriptions, photos, and product parameters. Check the delivery settings and shipping times. Suggest how to better present product sizes in the listings. Explain what may hinder the appearance of products in search results. Provide specific recommendations on what to change to launch sales. Work format: Zoom / Google Meet, approximately 60–90 minutes. After the consultation, we want to receive a short list of specific actions: what to correct, what to check, what to do first. It is important for us to find someone who has actually worked with Allegro and can provide practical advice, not just general information about the marketplace.

A website needs to be created on WordPress similar to this one - https://anastasiiahridina.com.ua/. Preferably 1 to 1 with only a difference in design. Functionality and idea should be the same as in the sample website. There should be an administrative panel through which content can be edited. We will fill the content ourselves; this is not required in this order. The main idea is to have the ability to upload electronic files, and the client should be able to add them to the cart, pay, and the system will automatically send them to the client's email. Payment through a payment system - sending the file that is included in the order. So, a connection to a payment system is needed. Everything else should be like on the sample website: product catalog, search, responsiveness, etc. It is also necessary to connect the website to hosting and a domain.