Text of the assignment for the designer. It can be sent to a freelance exchange or directly to the designer.
Hello.
We are looking for a designer to develop or refine a logo for a new home goods brand.
Attached to the message is the current version of the logo. It is used as a starting point but is not a final solution.
The designer's task.
Evaluate the existing logo and offer your professional vision:
It is important for us to see not only the finished work but also your opinion as a designer.
What we need from you in the response.
Please write:
what you think about the current logo
what is good about it
what you think should be changed
what ideas you see for the development of the logo
If you have preliminary ideas, you can briefly describe them.
About the project.
We are launching a new home goods brand.
Brand name: Koch Haushalt.
This will be an online store for mid-range and higher-end home goods.
The range will gradually expand.
In the first stage:
cleaning products
kitchen accessories
home textiles
In the future, we plan to add:
The main idea of the brand.
Quality, practical, and beautiful home goods.
The brand should be associated with:
comfort
order
quality
modern home
Style of the logo.
We want a minimalist, modern, and recognizable logo.
It is important that the logo works well:
on the website
on packaging
on products
on tags and stickers
on social media
We are also considering the idea of creating a separate symbol from the letter O in the word Koch, which can be used as an independent brand sign.
The designer's task.
To propose:
It is important to maintain a sense of quality, neatness, and a modern brand of home goods.
If you are responding to the project, please write:
your opinion about the current logo
what changes you would suggest
how you see the visual development of this brand
After that, we will discuss further work.
Thank you.