Компания Deutsche|Garage статьи BMW MINI. Создание фирменного стиля

Technical task: Development of corporate identity Develop a concept using AI: propose 2–3 simple logo options to save time. After selecting the final option — work it out in detail and bring it to high quality. Select a color palette: develop a harmonious combination of corporate colors. Prepare final files: provide the approved logo in vector format (SVG/EPS) and in PNG format (on a transparent background). Design a presentation (mini brand book) with a link to Figma: gather all elements into a presentation of 4 slides, which will include: Main Logo Secondary logo (alternative logo/mini logo) Colors (corporate colors with codes) Typography (corporate fonts)

Development of a modern corporate logo for LLC "Universal Research Technologies" (URT) — a company engaged in the sale of specialized equipment, supply of machinery, and implementation of engineering and technical solutions. The logo should reflect the reliability, innovation, professionalism, and technological approach of the company, and be versatile for use on the website, documentation, advertising materials, special equipment, and corporate products.

We are looking for a senior Brand Identity Designer or branding studio to lead a complete visual identity redesign for an established B2B technology consulting and business process automation company. The company works with mid-sized and enterprise organizations across Western Europe, the United States, and Ukraine, helping clients structure complex business processes and implement enterprise CRM and workflow automation solutions. The goal of the project is to reposition the company visually from a traditional CRM integrator and technical implementation vendor toward a mature, internationally relevant technology and business transformation partner. Looking to develop a cohesive and scalable visual identity system, potentially including: • Primary logo and supporting logo variations • Color system • Typography system • Visual language The future website will be designed separately. However, the identity system developed through this project must provide a strong visual foundation that a future web design team can build upon without redefining the brand direction. We expect the process to begin with research and discovery, followed by the exploration of distinct creative territories or moodboard directions. We want to align on the visual and conceptual direction before moving into logo and broader identity development.

When responding, a portfolio, timeline, and budget are mandatory.TECHNICAL TASK (TT) FOR THE DEVELOPMENT OF THE BRAND BOOK "BIOLAMINO"1. Vector of visual reconstruction of BioLamino: The main background color for large media (tents, banners) should be the corporate dark blue or light green color from our logo. The technological aspect of the brand ("Molecular Growth") should be emphasized through modern, flat vector graphics derived from the symbol (molecular bonds), without the use of 3D effects or photorealistic collages.2. Mandatory sections of the brand book2.1. Logo usage rules This section should contain comprehensive technical instructions for working with the existing symbol: Main and additional versions: Horizontal (main from the file), vertical (if permissible for composition), monochrome (black and white), and inverse (reverse for application on dark backgrounds). Clear Space: Calculate and visualize the free space zone around the logo, where no other elements can intrude. Use an element of the logo itself (for example, the height of the letter "B" or "L") as the module for calculation. Minimum size: Determine the minimum acceptable sizes of the logo for print (in millimeters) and for digital environments (in pixels), at which the readability of the descriptor "Molecular Growth" is maintained. Prohibited usage: Graphically depict (with a red cross) prohibited actions: stretching/deformation of proportions, changing corporate colors, adding shadows, rotating at an angle, using on a colorful background without a substrate.2.2. Corporate colors The color specification should be based on the existing logo. It is necessary to break down the colors (Dark blue, Light green, Dark green, Blue) according to the standards: CMYK: For full-color offset and digital printing (tents, flyers). RGB: For digital media and screens (monitors, presentations). HEX (Web-colors): For use on the company's website. Pantone (Solid Coated / Uncoated): Select the closest standardized mixed paints for accurate printing of branded products (souvenirs, silk screen).2.3. Corporate typography Select a font family (preferably free Google Fonts licenses, for example, grotesque families) that harmonizes with the geometry of the font in the "BioLamino" logo. Define the hierarchy of use: font for headings (H1, H2), font for main body text, font for accentuated highlights. Specify the setting parameters (tracking, leading for basic formats).2.4. Corporate graphic elements and patterns Graphic blocks: Define the rules for using blocks under text (color, angles of inclination or rounding, if specified by the shape of the leaf from the logo).3. Requirements for branding media (Focus on exhibitions) Based on the analyzed experience of competitors, develop detailed mockups and technical guidelines for the following media:3.1. Branding of vehicles (Ford Transit/MB Sprinter type minibus) The design should be "clean": a large logo on the sides, use of the corporate molecular pattern for dynamics on the rear of the vehicle, contact details (website, phone) in a legible corporate font.3.2. Staff uniforms (for field conditions) Considering the specifics of field events (rain/mud in photos), develop branding for caps, polo shirts. 3.5. Corporate documentation Document folder (A4, die-cut): Develop the design of the cover, back side, and internal flaps. Use a corporate background with the integration of the molecular pattern (blind varnish or Pantone printing). Provide a cut-out (slots) on the internal flap for attaching a standard business card (90x50 mm or 85x55 mm). Provide a vector layout overlaid on the standard stamp of the company's die-cut.3.6. Commercial printing Price lists / Tabular materials: Develop a design system for presenting large arrays of tabular data that ensures high readability. Create styles for table headings (for example, using a dark blue block with white (inverse) corporate font). Implement a rule for alternating row colors (zebra) to facilitate perception (for example, white and 10% shade of corporate light green or blue). Define rules for highlighting accent positions (new products, promotions) using corporate graphics or color.3.7. Souvenir products and promotional materials Notebooks (A5/A4, spiral or glue sewn binding): Cover: Should demonstrate the key visual image of the brand. It is recommended to use a contrasting logo on a corporate background with a restrained pattern. Mandatory placement of the website URL. Internal block: Develop the design of the pages (grid, lined, or dotted). All lines should be executed in a very light shade of gray or corporate color (to not interfere with writing). In the corners of the pages — minimalist (watermark or 100% monochrome) placement of the logo or its graphic element (molecule). Ballpoint pens: Considering the small area for application (pad printing or UV printing) and cylindrical shape, develop guidelines for logo adaptation. Use only the horizontal version of the logo. If the height of the medium is less than the permissible minimum size, use only the text part without the symbol (or vice versa, depending on readability). Bags (Paper and Eco-bags/Tote bags): Determine the compositional center for logo application. For paper bags: develop a full-color design using corporate colors and graphics (pattern) across the entire area. For eco-bags / craft bags (printing in 1-2 colors by silk screen): provide instructions for using the monochrome or Pantone version of the logo without gradients and halftones. Balloons (for exhibitions/events): Create mockups for silk screen printing in 1 color. Specify pairs: "Balloon color — Logo application color" (for example: dark blue balloon — white logo; light green balloon — dark blue logo).3.9. Other brand identifiers (Digital) Email signature: Develop an HTML template for the signature for company employees (Logo, Full Name, Position, contact phones, link to the website biolamino.com). Specify system web-safe fonts that will replace the corporate font in email clients. Corporate presentation template (PowerPoint / Keynote): Design the title slide, slides with text blocks, slides for graphs/charts, and the final slide with contacts. Aspect ratio 16:9. 4 Technical requirements for final files The freelancer is obliged to provide the client with the following package of materials after completing the work: Brand book: In .PDF format (vector, interactive, prepared for comfortable viewing on screen and for printing). Logo and graphic elements: .AI or

A logo needs to be created for a game studio. A modern, memorable, and unique design is required, reflecting the style and theme of the studio. The logo should look good both in digital form (icons, banners, social media) and in printed materials.