The website is currently operational, but it is not finished and requires systematic improvements.
The website is currently operational, but it is not finished and requires systematic improvements.
What needs to be done:
1. Multilingual support
– Connect and correctly configure the English, Polish, and Russian versions
– Set up hreflang
– Check the correctness of indexing language versions
2. SEO optimization (building the structure from scratch or auditing + fixing)
– Complete technical SEO audit
– Optimize the directory structure
– Optimize product cards (meta tags, alt, H1-H3, description, schema.org)
– Build a proper SEO structure for categories
– Optimize website speed
– Form a semantic core for Ukraine (beauty, tinting masks, professional hair care)
– Set up sitemap and robots.txt
3. CRO optimization (increasing conversion)
– UX audit
– Optimize product card for sales
– Build Upsell / Cross-sell logic
– Optimize the cart
– Optimize the mobile version
– Build a structure that increases conversion
4. Testing/Survey functionality
– Implement a care selection test (quiz) on the Khoroshop platform
– Product recommendation logic based on answers
– Integration with product cards
5. Google Ads
– Audit of the advertising account
– Set up one effective campaign for Ukraine
– Targeted promotion of tinting masks
– Consultation or training for further independent work
Candidates should have:
• Experience working specifically with Khoroshop
• Understanding of e-commerce
• Experience in the beauty segment will be an advantage
• Experience building SEO from scratch
• Understanding of sales conversion logic
I expect a portfolio with real cases.
Freelancehunt 
