Консультація щодо Creative Project Management у Game Dev
Шукаю досвідченого ментора (producer/project/creative producer) в GameDev IT! 🎮
Мені потрібна допомога від людини з великим досвідом в управлінні ІТ проєктами та продюсуванні ігор.
TASK 1
- Compiling a creative brief: Game Developer releases a new collection of cinematic scenes of dribble & score episodes stylized to a Christmas (snow, Christmas trees, and hats on Players). The client must run user acquisition campaigns using ad creative based on provided footage (20-30-second video ad).
Please research competitive ads via the Facebook Ads Library, define the competitors’ most performing video ad concepts, and how to integrate the Christmas topic in your creative brief.
Please share your brief for the 3D artist as the outcome (with related references).
TASK 2
- Provide feedback on the ad creatives: Imagine talking to a client who created these ads, and you want to guide them to a better user acquisition performance and visual appearance. Select the best TOP3 on your opinion ads from Ads References and provide detailed recommendations on improving them.
TASK 3
- Please describe the process of deciding on the iterative development of the ad concepts. You received weekly test results for Top Ads from the client representer, where User Acquisition managers completed the tests of the previously produced ads. Please answer the following question and attach the revised table:
Which indicators/metrics will you pay special attention to?
How will you select the prospective ad concepts for further iterations?
How many and what particular ads you’d like to continue iterate for the next week?
What will be your ideas for a new bunch of ads based on the gathered learnings?
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