Копирайтер для создания ТЗ для landig-page

Need a layout designer/web designer for a visual update of the website. No need to change functionality — only the appearance (HTML/CSS, images). What is currently available: A working gaming website (control panel for a private Mu Online server) on PHP, custom engine, without frameworks. Templates — regular HTML files with placeholders like $TITLE$, $USER_USER$, etc., which the engine fills with data upon loading. Styles — regular CSS, scripts — jQuery, without bundlers (Webpack/Vite) and preprocessors (SASS/LESS). The site consists of 2 functional sections: public part (for non-logged-in users — server description, news, top) and internal part (player's personal account — character stats, guilds, city, shop, etc.). Switching between them is at the content level, not separate pages. What needs to be done: Visually design the public part from scratch based on a reference (style mutts.lt, there is a ready AI concept, but it is too bright, it needs to be brought to the overall palette of the site). Update the visuals of existing pages in the internal part (personal account, city, guilds, etc.) based on a reference, while preserving all current data structure and functionality. Important: Placeholders of the engine ($...$) cannot be touched — only the markup and styles around them. All current logic (calculations, forms, AJAX requests) remains as is — it will be transferred to the new layout without changes. Access to the site files and test account will be provided after the work starts. I will attach to the order: design reference (site.png), screenshots of the current site appearance.

1. General Information about the Project Client: family amusement park in Germany (full name and domain revealed to the contractor after the project starts) Project Type: complete redesign and rebuild of the website from scratch Current Website: WordPress/Elementor, outdated, requires complete replacement Target Audience: families with children aged 2 to 12 years, region of Germany with several large cities nearby (15 to 20 minutes by car) Website Language: primary German (DE), additionally English (EN), separate language version CMS: at the discretion of the developer, WordPress with a custom theme, Webflow, or headless CMS. Do not use Elementor. Domain: existing, transferred without replacement Deadline: to be agreed upon with the client 2. Goals and Key KPIs The new website must fulfill three strategic functions: Convey the atmosphere of the park as an immersive adventure, not a list of services, but an immersion into a themed world. Maximize conversion: the website visitor should make a booking in less than 3 clicks from any page. Ensure flawless mobile UX, with over 60% of traffic expected from mobile devices. KPI #1: time to first click "Book" no more than 10 seconds from the moment the homepage loads KPI #2: Page Speed Score (Google PageSpeed Insights) at least 85 on mobile, at least 90 on desktop KPI #3: bounce rate less than 45% KPI #4: correct display in all modern browsers (Chrome, Firefox, Safari, Edge) and on iOS/Android 3. Scope of Work 3.1 Pages and Sections Minimum set of pages: Homepage: Hero section, announcement of live shows on weekends, top 5 attractions, Google reviews, CTA block Attraction catalog with age filter (0 to 3 / 3 to 6 / 6 to 12 years), cards with photos and videos Birthday packages, description plus configurator Current promotions and seasonal events, each with its own visual card Prices, table plus online booking widget (integration with external booking system) Restaurant, menu, and atmosphere Photo gallery plus embedded Instagram feed About the park, rules, FAQ (without duplicating rules) Contacts, Google Maps, contact form, working hours, clickable phone and email Mirror of all pages in English 3.2 What Needs to Be Removed from the Current Website All texts about COVID-19 restrictions (2021 to 2022), including the footer FAQ with questions about website development costs (third-party content) Outdated copyright year, replace with the current one Non-working Elementor popup buttons Outdated notifications about reopening after restrictions Duplication of park rules in the FAQ section 4. Functional Requirements P1 = critical for launch, P2 = desirable in v1.0, P3 = possible enhancements later 4.1 Hero Section (Homepage) P1, Fullscreen Video Hero: autoplay video without sound (muted, loop), 100vw by 100vh. Sound enabled on click. Overlay text slogan and CTA button. P1, text layer over video: H1 title, subtitle plus "Book" and "Learn More" buttons. Font readable on any background. P1, Sticky Navigation: navigation bar fixed at the top when scrolling, background changes from transparent to dark when scrolling. P1, Sticky CTA Button: "Book" button always visible, in the header on desktop, on mobile a fixed bar at the bottom of the screen. P2, Scroll animations: elements appear with CSS animation (fade in plus slide up) when scrolling. Use Intersection Observer or AOS.js library. No heavy 3D libraries. 4.2 Attractions P1, attraction cards: photo/video, name, brief description, age restriction icon, "More Details" button P1, age filter: client-side filter without page reload, implementation with CSS classes plus vanilla JS or Vue/React component P1, detailed attraction page: own URL, large photo/video, full description, height/age restrictions, booking button P2, short form video: 15 to 30 seconds clip for each attraction, autoplay on hover on desktop or tap on mobile 4.3 Booking System P1, integration with external booking system: widget embedded inline (iframe or JS embed) on prices and birthday pages, without opening in a new tab P1, multi-step booking flow: step-by-step wizard, type of visit, date/time, number of guests, confirmation, mandatory progress bar P1, explanation of time slots: info block next to time selection P2, live availability of slots: API request to the booking system, displaying occupied/free slots in real-time 4.4 Birthday Configurator P1, multi-step configurator: age of the birthday person, number of children, package selection, additional options, date selection, request form or direct booking P1, dynamic price calculation: updates in real-time when parameters change, without page reload P2, final summary: summary card of selection on the final step with "Request" and "Book Directly" buttons 4.5 Trust and Social Proof P1, Google Reviews widget: at least 5 reviews, average rating, stars, placed on the homepage above the booking CTA block P1, Instagram feed: embedded feed of the last 9 to 12 posts via official API or widget, link to the account P2, visitor counter: animated counter 4.6 Additional Functional Blocks P1, live status "currently open/closed": automatic marking based on working hours P1, clickable contacts: phone and email as active links, mandatory in the header and on the contact page P2, interactive park map: SVG or image map with clickable attraction zones P2, load tracker: visual indicator of expected park load P2, countdown to event: countdown widget to the nearest seasonal event P3, separate section for evening events: page or section with its own visual style and booking button 5. Non-Functional Requirements 5.1 Performance LCP no more than 2.5 seconds on mobile (3G fast) CLS less than 0.1 FID/INP less than 100 ms Google PageSpeed Score at least 85 mobile, at least 90 desktop Images: WebP format plus fallback JPEG, lazy loading, srcset Video: streaming via CDN or YouTube/Vimeo embed, do not store heavy MP4 on hosting 5.2 SEO Schema.org: LocalBusiness plus OpeningHoursSpecification plus Event Meta tags: unique title (no more than 60 characters) and description (no more than 155 characters) on each page Hreflang for language switcher Canonical URL on each page Sitemap.xml automatically generated Configured robots.txt 5.3 Accessibility WCAG 2.1, level AA as the minimum standard Alt attributes mandatory for all images Text/background contrast of at least 4.5 to 1 Full keyboard navigation ARIA attributes on all interactive elements 5.4 Security HTTPS mandatory, redirect from HTTP DSGVO/GDPR: cookie banner (Consent Management), current privacy policy CSRF protection, honeypot or reCAPTCHA v3 on all forms All dependencies up to date, without known vulnerabilities 5.5 CMS and Editability Texts, prices, working hours, photos editable via CMS without involving a developer Creation/archiving of promotions and events through the CMS interface Automatic updating of Instagram feed via API Video tutorial (10 to 15 minutes) on working with the CMS, mandatory deliverable 6. Design System 6.1 Color Palette: primary deep green, secondary medium forest green, accent red for CTA, light green for card backgrounds, beige for textural accents, dark for main text, white 6.2 Typography: expressive display font for headings (in the spirit of adventure), readable neutral sans serif for main text, minimum size 16px body, 14px caption, line height 1.5 to 1.7 6.3 Images and Media: only real photos, do not use stock photos, WebP format, minimum 1920px for hero, 800px for cards, hero video no longer than 30 to 60 seconds in loop version, all images with publication rights 6.4 Animations: hover effects smooth (scale 1.03 on cards), scroll animations fade in plus translateY, only transform and opacity for GPU acceleration 7. Expected Results Design layouts in Figma: desktop plus mobile view of all pages (desktop 1440px, mobile 375px) Responsive layout: breakpoints 375 / 768 / 1024 / 1440px, mobile first approach Ready website on staging domain for acceptance, after approval deploy to the live domain CMS setup: all editable areas configured, test-filled Video tutorial (10 to 15 minutes) on content management Basic SEO setup: meta tags, Schema, Sitemap, connection to Google Search Console Installation of Google Analytics 4 plus Google Tag Manager, event setup (click CTA, form submit, page_view) Cross-browser and cross-device testing, PageSpeed Insights report before delivery Transfer of source code (Git repository) to the client after final payment 8. Acceptance Criteria All P1 requirements implemented and tested PageSpeed Score at least 85 mobile, confirmed by screenshot Correct display on iPhone (Safari), Android (Chrome), iPad, MacBook, Windows (Chrome, Edge, Firefox) Booking form successfully submits request and sends confirmation Google Reviews load correctly Instagram feed updates automatically All links work, no 404 errors Cookie banner complies with DSGVO, GDPR Content in CMS is editable without involving a developer

General Scope of Work 80 product items on the website https://pro-aptechka.com.ua/ Data sources: Prom.ua, Rozetka or photos provided by us Access to the OpenCart admin panel will be provided️ Working with ImagesPhoto Requirements: Format: JPEG Quantity: 10-15 pcs per product (from the donor site or photos provided by us) Quality: lossless quality, minimal file size Orientation: correct Important: folder name without special characters * + " № / , etc.Sorting: Main photo — the best overall view Next — sequential reveal of the product from different angles Details, elements, featuresAdditionally: Retouching/processing — if the photos are "raw", professional processing is needed (discussed separately with additional payment. If you can create beautiful selling photos - provide samples - additional payment is negotiable) Video — a link from YouTube is added (if available) Filling Product FieldsMain Text Fields: FieldRequirementsProduct NameClear, informative, up to 110 charactersHTML tag H1Page titleMeta tag TitleSEO titleMeta tag DescriptionSEO descriptionMeta tag KeywordsKeywordsDescriptionDetailed product description (a ready prompt is available)Product TagsComma-separated Trade Data: FieldSourceProduct CodeFrom the donor site or fileSKU= Product CodePriceFrom the donor site or file QuantityAvailabilityDimensions (L x W x H) in cmFrom specificationsWeight (kg)From specificationsConnections: Manufacturer — identify and link Category — correct placement in the site structure Recommended Products — selection of similar itemsCharacteristics: Identify top characteristics for each product Find correct type/name of characteristic in the system Technical MomentsSEO URL: Filled automatically in OpenCart Mandatory check — whether it has been formed correctlyFinal Check: All photos added and displayed Video connected (if available) All fields filled in correctly

Project Description We are looking for an experienced specialist in Webflow for the urgent completion of a website project for a beauty salon. The website is almost ready and created on a Webflow template. It is necessary to join the final stage of work and bring the project to a fully finished state.What needs to be done: add the already prepared texts from the copywriter to the website; place photographs according to the website structure; design the pages according to the brand book and corporate style of the client; if necessary, refine individual blocks for a more modern and professional look; check the website's responsiveness on different devices; perform basic technical settings in Webflow (SEO fields, technical parameters of pages, form settings, links, publishing, etc.); conduct a final check of the website before handing it over to the client.Our expectations from the performer: confident mastery of the Webflow platform; experience working with Webflow templates and their refinement; good understanding of modern UI/UX and web design; attention to detail; responsibility and prompt communication.Important The project is very urgent. The work needs to be completed within 3 days. The cost is negotiable individually depending on experience and speed of execution. When responding, please send: examples of websites created on Webflow; a brief description of your experience; information on when you are ready to start work. Preference will be given to performers who can start work immediately after agreement and guarantee project completion within the specified timeframe.

Good day. I am looking for an experienced specialist who can help create three separate landing pages for an aesthetic cosmetology salon in Krakow (Poland). We have a website and the same pages on the site, but they are not converting. For example: a specific procedure for body modeling - 6,274 (92.01%) clicks to open the page on the site from Meta ad traffic in the last 28 days, of which only 5 leads. Important: we need not just a beautiful design. The main goal is to increase the number of applications and bookings from clients. Services for which pages need to be created: Laser hair removal. Body Reset (body modeling and volume reduction). Bloomea (working with scars, post-acne, and wrinkles). What we already have: ready website; photos and videos; Instagram and Facebook; client reviews; Meta Ads campaigns; texts and information about services. What needs to be done: create 3 separate landing pages; think through the structure of the pages from a conversion perspective; remove all unnecessary elements that distract the user; develop strong headlines and calls to action (CTA); correctly showcase the advantages of our salon; add blocks with reviews and "before/after" results; simplify the client's path to application as much as possible; adapt the pages for mobile devices. Website traffic before this: 97.7% mobile, 1.3% PC, 1% tablet; if possible, provide recommendations for improving advertising campaigns. Our expectations: We have already spent a significant budget on advertising, videos, and previous pages, so we are now looking for someone who truly understands marketing, sales psychology, and building conversion funnels. We need not just beautiful pages, but a tool that will bring real clients. It would be a big plus: experience working with beauty, medical, or premium projects; cases with conversion statistics; understanding of Meta Ads and Google Ads; experience creating landing pages for expensive services. Please, along with your application, send: examples of your work; approximate completion times; cost; a brief description of how you envision the structure of such landing pages. We would like to complete everything within the next 7 days.