Copywriter with marketing mindset for creating a brochure (B2G / international markets)
We are looking for not just a copywriter.
We are looking for a person with a strong marketing mindset who knows how to work with the audience, not just write beautiful texts.
We need a specialist who can create a truly engaging, strong, and effective brochure that serves as a tool for attracting people.
About the task
We are creating a brochure to attract strategic partners in different countries (1 partner per country).
This is not a mass audience.
These are experienced, influential people (often from the public or infrastructure sector) who can help us enter the road construction market of the country.
The task of the brochure is to
not just inform, but to spark interest and a desire to enter into dialogue.
What we already have
We have all the necessary base:
- A clearly defined target audience (who these people are, their level, mindset, context)
- Detailed descriptions of:
- pain points
- risks
- unrealized opportunities
- growth points
- Complete content from the website for strategic partners
- Understanding of the company's positioning and style
What needs to be done
Based on these materials, it is necessary to:
- Create a structure for the brochure
- Write strong, precise, concise texts
- Transform the material into a clear, easy-to-perceive form
- Propose:
- the logic of presentation
- blocks
- headings
- key messages
- Consider:
- where the text should be and where the visuals should be
- which blocks should be enhanced with infographics
- Create ready content for design (the designer will be separate)
Important
- People do not read long texts → need to think in blocks, meanings, visually
- This is not “beautiful text” → this is a tool of influence
- A balance is needed:
- content
- clarity
- strategic level of thinking
- Tone — businesslike, confident, without fluff and without pomp
Who we are looking for
- A copywriter with experience in marketing / B2B / B2G
- A person who:
- thinks through the lens of the audience
- understands how solutions work at a high level
- can package complex things simply and powerfully
- Experience in creating:
- presentations
- brochures
- commercial materials
Work result
A finished document that includes:
- The structure of the brochure
- Fully written texts
- The logic of visualization (where everything should be)
- Comments for the designer
If you have a feeling that you can create not just texts, but tools of influence — write to us.
It would be a plus:
- examples of similar works
- experience working with an international audience