Goal
Content - for advertising campaigns aimed at awareness and conversion into product users.
Product
"Find Your People" - free Telegram application for Ukrainians abroad:
- events - community event calendar
- acquaintances - find company for leisure and relationships
- services - find services and professionals among Ukrainians
Tone of voice
Fun, humorous, borderline cringe.
Creatives should not strongly push to click and register. Gently encourage. Borderline indifferent.
Format
Video.
Can be a carousel
Scenarios
Creatives can use modern memes, trends, sounds from Ukrainian TikTok: Good evening, we are from Ukraine, Patron the dog, I had a steam engine, etc.
Example scenario:
- foreign city - road - traffic jam
- sound from the car window: "I had a steam engine..."
- text appears: "Find Your People"
- then "Telegram application for Ukrainians abroad: events, acquaintances, services".
Also, videos from parties and events of the Ukrainian community abroad can be used as a base.
At the same time, I rely on the creativity and taste of the performer
Usage
Advertising campaigns on Instagram in Warsaw, Berlin, Barcelona, Bali
Quantity
2-3
When responding to the project, please write a couple of scenario ideas. The first ones that come to mind