1. Project name:
(I will inform the executor of the name)
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2. Project essence:
A complex of country houses located in the highlands of the Carpathians. The main idea is to create a space that does not disrupt nature but harmoniously coexists with it.
The project combines modern futuristic architecture and the philosophy of integration into the environment. The houses have a light "cosmic" character, yet remain part of the green world around. (I will provide more details to the executor)
Main values:
• Integration into nature
• Preservation of nature
• Collaboration with the surrounding environment
• Combination of light cosmic qualities with naturalness
• Creation of a new experience for guests
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3. Target audience:
• People aged 25–45 who value aesthetics, deep impressions, tranquility, and nature
• Travelers, digital nomads, creative professionals, young couples
• People who prefer experience hotels
• An audience that enjoys a futuristic style combined with nature
• Potential investors in unique country real estate
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4. Logo vision:
• Minimalist, modern, clean, understandable
• Should evoke emotions of unity with nature, freedom, space, lightness
• Combines futurism and organic qualities
• Should look artistically appealing
• Looks good in both color and monochrome
• Should easily adapt for use: on signage, merchandise, social media, website
• Preferably a combination of symbol + name
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5. Color palette wishes:
At the designer's discretion (not limited to any colors)
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6. What is definitely not suitable:
• Clichéd visual images (Hutsul house, landscape with fir trees, etc.)
• Complex compositions that are hard to adapt
• Outdated or non-modern style
• Too aggressive or acid colors
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7. Final submission formats:
• Vector format (AI, SVG)
• PNG with a transparent background
• Variants: color, black-and-white, inversion
• Icon (favicon)
• Package of fonts used
• Short usage instructions for the logo (guidelines)
I would like to have a visually appealing logo, something that evokes emotions, forms the right associations, and can be printed on a t-shirt to receive compliments about how cool the t-shirt is)
Also, in the future, it will be necessary to develop an identity, but the logo is the key element in this matter, as you know)
More details, of course, during the discussion, this is a non-standard project, some things I cannot disclose here...