Essence:
Creation of a service or platform (even in the form of a Telegram channel or website) that provides regular analytical reviews of the market, competitive environment, consumer trends, and advice for optimizing business processes.
Target audience:
Small and medium-sized businesses, startups, entrepreneurs who want to make data-driven decisions but do not have the resources for an analytics department.
What can be offered:
- Weekly or monthly analytical reports on niches (for example: clothing market, e-commerce, services, local business, etc.)
- Custom research upon client request
- Tables with KPIs and process optimization advice
- Competitive analysis and benchmarking
- Data visualizations (infographics, dashboards)
Format:
- Telegram channel + PDF reports / Google Data Studio / Notion
- Freelance platforms (Upwork, Freelancer) to find initial clients
- SaaS version in the future — with a paid subscription
Monetization:
- Subscription for regular reviews
- One-time orders for custom reports
- Consultations based on analytics
