Setting up Facebook Pixel and events on a WordPress site

We are looking for a targetologist to promote an English language school in Kyiv (2 locations). What is needed: Setting up and managing advertising in Meta Ads (Facebook/Instagram) for children, teenagers, and adults Campaign optimization, analytics, and reporting Creating advertising creatives (photos/videos) We expect: Experience in advertising for educational projects, local businesses (offline + online) Understanding of the funnel "advertisement → application → trial lesson → enrollment" Willingness to quickly launch and adjust campaigns for seasonal offers Ability to independently prepare or adapt creatives for advertising or work in tandem with a designer Collaboration format: ongoing monthly work (not a one-time project) Budget: to be discussed. In your response, please include: a brief case study with figures (CPL, ROI) and an estimated monthly management cost.

The website Rentteka.com.ua the project includes: - Setting up Google Analytics and Tag Manager (Connected, tags created with the help of AI). - Setting up group collection for retargeting - Launching ad display (2-3 campaigns in each Meta channel (Instagram (+stories) /Facebook (+stories)), Google (YouTube, Reels, Banner advertising) - Explanation in case of questions regarding the above tasks NOT included in the project: - creation of video content - creation of banners - monthly support Monthly support is discussed separately based on the effectiveness of this project.

About the Project I'm an IELTS expert and educator with an established personal brand on Instagram, where I create educational content and help students prepare for the IELTS exam. Instagram: https://www.instagram.com/english_dreamteacher/ We're preparing for the launch of our new IELTS course on September 20, and we're looking for an experienced Meta Ads Specialist who can build and manage the entire paid acquisition strategy leading up to the launch and beyond. Our primary audience is Russian-speaking people living abroad, mainly in the UK, Canada, Australia and other English-speaking countries. Monthly advertising budget: approximately €2,000, with the possibility of increasing it if the campaigns perform well.What we're looking for We're not looking for someone who simply launches Facebook ads. We're looking for a strategic marketer who can take ownership of our paid acquisition funnel and help us make data-driven decisions throughout the launch. You will be responsible for: Developing the overall Meta Ads strategy leading up to the course launch. Choosing the most effective funnel (Instagram growth, lead generation, landing page traffic, webinar registrations, etc.). Planning the advertising roadmap for the next 2–3 months. Building and managing the Meta Ads account structure. Launching, testing and optimizing campaigns. Testing audiences, offers, creatives and messaging. Monitoring performance and making optimization decisions. Providing regular reports and recommendations for scaling. We will create and record the content ourselves, but we expect you to provide creative direction, suggest ad concepts, messaging and video/script ideas based on campaign performance.RequirementsRequired Strong experience with Meta Ads. Experience promoting online educational products (EdTech). Experience building complete acquisition funnels, not just launching ads. Strong analytical mindset. Ability to work independently and proactively suggest solutions.Huge advantage if you have experience with IELTS English language schools TOEFL, PTE or other language exams Online education businesses International audiences You should also be comfortable communicating in English, as part of the communication may involve my English-speaking business partner.What already exists Established expert Instagram account. Existing Meta Ads account. Regular educational content. Ability to quickly produce new video creatives. Advertising budget available for testing and scaling.Collaboration We're looking for a long-term partner rather than someone for a one-time setup. If the collaboration goes well, we'd like to continue working together on future launches and scaling the business.When applying, please include: Tell us about your Meta Ads experience. Which EdTech projects have you worked on? Share your most relevant case studies (preferably with metrics). If you had a €2,000/month budget and 2.5 months before launch, how would you structure the advertising strategy? Why do you think you'd be a good fit for this project?

There is a product catalog for Meta (Facebook/Instagram) that is used in catalog advertising (Advantage+ Catalog Ads). Currently, the ads almost always show only the first (main) photo of each product. It is necessary to ensure that Meta uses different photos of the same product (different mockups) and mixes them in the ads. Consultation is needed on how to make the photos mix. Perhaps through some service or within Meta itself.

Looking for a targeting specialist (Meta / Facebook Ads) to set up Automated Rules I need a person with real experience in Meta Ads who understands how Automated Rules work, scaling, and campaign optimization. Task: Together with me online (Zoom/Meet) review the ad account I will share my screen Conduct a brief audit of the campaigns Help properly set up the Automated Rules system: budget scaling stop-loss (stopping ineffective ad sets) basic optimization for my model (lead generation) Context: Niche: women's lingerie Traffic: Meta (Facebook/Instagram) Model: lead generation (Direct / messages) There is a delay between leads and actual sales Main issue — volatility of results by days Important: I need a practitioner who has done similar things Not interested in a “general consultation” — need work directly in the account Understanding of working with CPL, optimization without direct tracking of purchases — is a must Work format: 1–2 hour call Real-time work In your response, briefly write: Your experience (specifically Meta Ads) Have you worked with automated rules An example of how you approach scaling