Technical Task
Project:
Setting up an online showcase and sales system for a flower business (roses, bouquets, wholesale).
Main Task:
Create a simple, modern, and convenient sales system through Instagram, Telegram, Viber, and a catalog, where customers can:
— browse the assortment;
— quickly navigate through rose varieties;
— see current prices;
— place orders in a few clicks.
Main Functionality
1. Central Catalog / Product Database
It is necessary to create a unified product management system based on:
— Taplink Business;
or
— Weblium;
or another convenient platform.
The catalog should include:
— mono-bouquets;
— mixes;
— compositions;
— wholesale items;
— rose varieties.
Main varieties:
— Jumilia;
— Avalanche;
— Meretim;
— Aqua;
— Red Eagle;
— Malibu;
— Tokazi;
— Blush;
— Red Gold.
2. Automatic Price Updates
Key requirement:
prices must be updated automatically or synchronize as quickly as possible with changes in purchase prices.
Since flower prices constantly change (rise/fall), it is necessary to implement a system where:
— changing the price in the main table or database automatically updates:
— the catalog;
— Instagram Shop;
— Telegram store;
— price list;
— product showcase.
Preferably implemented through:
— Google Sheets + automatic synchronization;
or
— CRM/product feed;
or
— another automation system.
3. Instagram + Facebook
It is necessary:
— to connect Meta Commerce Manager;
— to set up Instagram Shopping;
— product tags (Shopping Tags);
— catalog synchronization;
— correct operation without blocking Business Manager.
It is also important:
— to properly design the Instagram showcase;
— to structure the assortment;
— to create convenient navigation for customers.
4. Telegram Store
Create a modern Telegram store / Mini App, where the customer can:
— choose a variety;
— view photos;
— see the current price;
— quickly place an order.
Preferably:
— automatic synchronization with the main catalog;
— price updates without manual duplication.
5. Viber / Messengers
Set up:
— Viber Business / Community;
— pinned message;
— buttons to go to the catalog;
— quick contacts for ordering.
6. Promotion and Scaling
The project should be built in such a way that in the future it will be possible to:
— launch Facebook / Instagram ads;
— promote individual bouquets;
— launch ads for messages;
— add new items;
— scale the assortment;
— separately develop the wholesale direction.
Main Goal of the Project
Not just to create a "website" or "showcase", but to create a system that:
— generates leads;
— generates sales;
— allows easy updating of the assortment;
— works automatically with current prices;
— is convenient for customers from their phones.
Provided by the Client:
— photos;
— price list;
— product parameters;
— access to Instagram/Facebook/Telegram;
— information on varieties and bouquets.
