We are WOODSUNhome, a Ukrainian premium manufacturer of solid wood furniture. Our products are a synthesis of design, quality, and emotion. The main category is handmade bedroom furniture (beds, nightstands, dressers). Our target audience includes interior designers, owners of modern apartments in new buildings, and wealthy clients who value quality and style.
🧩 TASK
Goal: Create and optimize an effective paid advertising system on Google to generate high-quality traffic to the website and increase leads and sales.
✅ 1. Analysis and Preparation
- Conduct an audit of the website https://woodsun.com.ua/ for compliance with advertising goals.
- Analyze competitors in Google Ads.
- Determine the most appropriate campaign types for each product category (beds, nightstands, dressers, sets).
✅ 2. Creating Advertising Campaigns
Set up the following campaigns:
1. Search advertising:
- Based on queries with high commercial intent (buy wooden bed, premium bedroom furniture, designer furniture Ukraine, etc.).
2. Shopping / Performance Max advertising:
- Using Google Merchant Center and XML feed (assistance with setup or consultation with a technical specialist required).
3. Banner advertising (Display):
- For remarketing (website visitors, views of specific products, add to cart).
- To reach a new target audience based on interests, behavior, and lookalike audiences.
✅ 3. Creative Ads and Texts
- Write ad texts (Search + Display) that match the style of a premium brand.
- Prepare technical specifications for banners or help create banners via Canva/Figma (if needed).
- Follow tone of voice: emotional + status + simplicity.
✅ 4. Analytics and Optimization
- Set up goals in Google Analytics 4 / Google Tag Manager.
- Create reports on conversions (queries, add to cart, purchases).
- Launch A/B testing of ads.
- Optimize campaigns during the first month based on results (CTR, CPC, ROAS, conversions).
🧠 Expected Competencies of the Specialist
- Experience working with Google Ads in the design / furniture / premium segment.
- Experience working with Merchant Center, XML feeds.
- Understanding customer behavior in the middle+ / premium segment.
- Ability to work with ad texts, UX advertising, remarketing.
- Ability to work with Creative/Display campaigns.
📆 Timeline:
- Audit and strategy — 2–3 days
- Full campaign implementation — up to 7 days
- Optimization and management — weekly for 1 month (with the possibility of extension)
💸 Budget:
- Discussed depending on experience.
- Payment hourly / fixed / with bonus for results (discussed during a call).
✉️ How to apply:
- Describe similar campaigns you have implemented — examples, cases, links.
- Send a brief plan of your approach to advertising for a brand like WOODSUNhome.
- Indicate your prices, launch timelines, and convenient communication methods.
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