Server-Side Tracking (GTM SS) Setup for an online store on Khoroshop

📝 Technical Task: 

🎯 Project Goal

Set up a full-fledged Server-Side Tracking (via Google Tag Manager Server Container) system for transmitting events to:

• Google Analytics 4

• Google Ads

• Facebook Conversion API

• TikTok Events API

The website runs on the Hорошоп platform, with a monthly traffic of up to 30,000 unique visitors.

📌 1. Preliminary consultation needed

First of all, I ask:

• to consult on which option is better to choose for implementing SST in my case:

  • VPS server (for example, on Ukraine.com.ua) or

  • platform like Stape.io

• to help select the most stable, effective, and cost-efficient option.

🔧 2. Turnkey setup (after agreeing on VPS or Stape option)

Full setup of Server-Side Tracking is required:

2.1. Infrastructure

• Create or connect a subdomain (for example, sst.site.com or s.site.com)

• Connect SSL (Let's Encrypt or via Cloudflare)

• Configure DNS records

• Install GTM Server Container on VPS or activate container in Stape.io

2.2. GTM Server Side

• Create and configure GTM Server Container

• Connect Clients:

  • GA4 Client

  • Google Ads Client

  • Facebook Client

  • TikTok Client (via Webhook or custom tags)

• Create appropriate tags and triggers for:

  • purchase

  • begin_checkout

  • add_to_cart

  • view_item

  • other events as needed

2.3. Data transmission

• Ensure passing of key parameters:

  • event_id, transaction_id

  • email, phone (hashed)

  • fbp, fbc, GCLID

• Connect Measurement Protocol for GA4

• Ensure connection with Google Ads (GCLID Matching)

• Test Facebook CAPI Events (via Events Manager)

• Connect TikTok Events API

⚠️ 3. Reliability and backup

Configure so that:

• In case of failure on VPS or Stape.io service

• Or if, for example, I forget to pay for hosting or Stape.io service

• conversions still continue to be transmitted to Google Analytics 4 and Google Ads via client-side (as now)

In other words — implement fallback mechanism or duplication to avoid full dependence solely on server-side tracking.

✅ Expected result

• Fully functional Server-Side Tracking system

• Event transmission to GA4, Google Ads, Facebook, TikTok

• All tested and working stably

• Additionally — a short instruction on how to edit tags / clients / send new events in the future

🧠 Additional information

• Website platform: Hорошоп

• Access to GTM Web is already available

• Access to DNS will be provided

• Possibility to connect Cloudflare

💰 Approximate budget

• Suggest your price for the entire scope of work (setup + consultation)

📩 If you have relevant experience — please send examples of platforms you have worked with (GA4, Facebook CAPI, TikTok Events API) and how much time is needed for implementation.