Setting up and auditing conversion tracking in Google Ads

Conduct an audit of the advertising campaign (Google ads). For the last three months, the campaign has been performing inconsistently - in some months, effectiveness drops by up to 50%. An external assessment of the configured campaigns is needed.

Hello. I am looking for an experienced PPC specialist to launch and manage Google Ads campaigns. The launch of the new website is planned for a few weeks from now. I want to choose a contractor and evaluate their approach to the project. I provide: link to the current website - https://www.bostontms.org/ (it's terrible, I know) link to the folder with all CSV exports from the current Google Ads account https://drive.google.com/drive/folders/1vBwdlFTvnGf3kJg41kCMf56zz_vgZ9Ul?usp=sharing additional screenshots or information if needed. Please analyze the account and respond: what major mistakes do you see; what should be changed first; is it advisable to launch ads specifically for this project; should we wait for the launch of the new version; do you know how to formulate messages in Google Ads for the topic of TMS (Transcranial Magnetic Stimulation), treatment of depression, and other mental disorders; what estimated CPC do you expect after proper optimization; how many clicks can be obtained with a budget of $500; what budget would you recommend to start; the cost of your services for setup and monthly management of ads. Requirements for the contractor: confirmed experience specifically with Google Ads (not website creation, not SEO); preferably experience in PPC in the medical field; understanding of Google Ads policies regarding medical advertising and sensitive topics; experience in writing ads that pass moderation and meet Google’s requirements. Without confirmed successful experience in PPC, I will not be able to consider your application. Sorry. If the first month is successful, we plan to continue PPC for at least 3 months and beyond. I am setting a test budget of 1000 UAH, your budget will be discussed separately.

I'm looking for an experienced Google Ads specialist who has a successful track record of setting up advertising for construction companies in France. About the company The company is engaged in renovations and restoration of apartments and houses. We primarily operate in the Auvergne-Rhône-Alpes region (Lyon and surrounding area). Tasks Need to: Conduct a competitor analysis. Select the most effective keywords. Create the structure of the advertising account. Set up Google Ads search campaigns. Set up Performance Max (if needed). Set up remarketing. Connect Google Analytics 4 and Google Tag Manager. Set up conversion tracking (calls, forms, applications). Optimize campaigns to achieve the maximum number of quality leads. Set up geotargeting only for the required region of France. Provide recommendations for improving the website to increase conversion. Goal To receive the maximum number of quality applications from clients looking for: apartment renovations; house renovations; office renovations; commercial premises; large projects with a budget from €20,000 to €100,000 and more. Requirements for the contractor At least 5 years of experience with Google Ads. Presence of successful cases in the construction or renovation sector. Understanding of the French market. Ability to scale advertising campaigns. Google Ads certification is preferred. In your response, please send: Examples of your projects. What results you have achieved. Estimated advertising budget that you recommend. Cost of your services (setup and monthly management).

Conduct a niche and competitor analysis to identify key queries. Prepare the structure of the advertising campaign. Compose and test the ads. Launch the campaign considering the budget and project goals.

Format: project work (with the prospect of transitioning to permanent employment) Market: Ukraine Niche: e-commerce and lead generation Project Description An experienced Google Ads specialist is needed to work on a project in the field of e-commerce and lead generation primarily in the Ukrainian market. At the first stage, this is a one-time (project) job: to conduct an audit of the current advertising (or account, if it already exists) and prepare a detailed promotion plan. If the collaboration is successful and the results are satisfactory, we plan to transition to permanent cooperation with regular workload. What Needs to Be Done Audit of the Google Ads account (if campaigns are already running): structure of campaigns, ad groups, keywords; quality of ads, extensions, landing pages; targeting, bids, budgets settings; analysis of conversions and tracking quality (Google Analytics/GTM, goals, e-commerce tracking); identification of problem areas and growth points. Promotion strategy: structure of future campaigns (Search, Shopping/Performance Max, remarketing, etc. — depending on specifics); recommendations on semantics, USP, landing pages; estimated budget and forecast of results (leads/sales, CPL/CPA); step-by-step launch plan. Present the results in the form of a document with clear conclusions and recommendations. Requirements Proven experience with Google Ads of 2+ years, preferably specifically in e-commerce and/or lead generation. Experience auditing others' accounts — ability to quickly understand the structure and find "bottlenecks". Understanding of Google Analytics 4, cross-analytics, e-commerce tracking. Experience working with the Ukrainian market (audience specifics, competition, seasonality). Ability to present results in a structured manner — not just "numbers", but a clear action plan. Experience with Performance Max and Google Merchant Center will be a plus. Conditions There is an automated technology that simplifies preparation by 5-7 times (we will teach you how to do it quickly) Payment — for each project (discussed with the candidate, please indicate your rate in the response). Deadline — to be discussed, approximately 1–2 working days. With successful collaboration — transition to permanent cooperation with regular workload (campaign management, optimization, reporting). How to Respond In your response, please indicate: a brief description of relevant experience (e-commerce/lead gen); 1–2 cases with results (can be anonymized or links to portfolio); your cost for the audit + plan; whether you are interested in the prospect of permanent cooperation.