Setting up and managing Google Ads + Facebook Ads for lead generation

Budget: 10000 UAH Deadline: 30 days

Hello!
My name is Artem, I am a PPC specialist with over 6 years of experience in contextual and targeted advertising on Google Ads, Meta (Facebook/Instagram), and TikTok.

‼️Having gone through this journey, I have been able to gather a set of proven PPC tools, strategies, and sales funnels that work in the advertising field.
You can check out 3 of my works here
✉️➡️ Freelancehunt

📊My main goal as a PPC specialist is to attract more while spending less.
I have developed tactics and a full range of tools that help me in effectively promoting your projects.
I would be happy to learn more about the project, I suggest contacting me in private messages.

I look forward to your feedback! Expand

Budget: 20000 UAH Deadline: 30 days

Hello, Svitlana!

We have over 7 years of experience in systematic lead generation for educational and consulting projects in the markets of Ukraine and Europe. We understand that certification (TOEFL / IELTS) is a "hot" niche with a clear intention from the client, where Google Search captures existing demand, and Meta Ads creates a queue of those who are just planning to move or study.

Briefly about us:
We are the Mon’Archi agency team. We specialize in building predictable customer acquisition systems with a total budget of over $1.5 million. We work deeply with analytics (GA4, GTM, CAPI) so that you can see the customer journey from click to final application.

Relevant cases:

International consulting and training (EU/UA):

Result: We built a funnel through quiz marketing and Lead Ads, which allowed us to consistently acquire leads for $4–7 in the markets of Poland and Germany.

What was done: We segmented the audience by urgency level (those who need the certificate "yesterday") and set up retargeting on YouTube for warming up.

Exam preparation and certification project (NDA):

Result: We scaled campaigns in Google Search, reducing the cost of conversion by 35% through deep work with negative keywords (cutting off queries about "English courses").

What was done: We set up end-to-end analytics, allowing us to track lead quality from different GEOs in real time.

Answers to questions:

Strategy: We will split the traffic: in Google Ads we will focus on transactional queries ("take TOEFL", "IELTS certificate price"), while in Facebook/Instagram we will launch creatives that hit the pain points (application deadlines, urgent immigration).

Geo: We have experience working with countries in Europe, the USA, and Ukraine, and we understand the specifics of bids and competition in different regions.

Cost: We will discuss the final proposal for the package (Google + Meta) when we understand your KPIs for lead cost and planned volumes.

For the analysis of the website worknstudyabroad.com, please let us know:

Which GEOs in Europe are currently a priority for you?
What approximate advertising budget do you plan for the test month?
We are ready to provide a stable flow of targeted applications. When would it be convenient for you to talk? Expand

Budget: 12000 UAH Deadline: 30 days

Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience, 3 of which I worked with the USA and EU markets.
↗️ I have implemented 50+ successful Google and META projects in various niches – from small businesses to large companies. I have experience in the educational services niche, I know how lead generation works here, and which funnels convert.
❗️Cases ➡️https://freelancehunt.com/showcase/work/shkola-inozemnih-mov/2021243.html
https://freelancehunt.com/showcase/work/yuridichni-poslugi/2010820.html

✅I am officially a Google partner ➡️https://www.google.com/partners/agency?id=9309139291
📌The principle of my work is based not on template strategies, but on a complete immersion in the essence of the product and its target audience, on the development of a unique promotion plan taking into account the current market realities and competition.

I am happy to discuss the details of cooperation to find the best solution together. I am ready to promptly join the project execution and bring your ideas to life.

I look forward to the opportunity to become part of your team! Expand

Budget: 10000 UAH Deadline: 10 days

Hello! I understand the specifics of your project: Work & Study Abroad is not a mass-market English course, but a niche service for those who already have a goal (departure, education, career) and need a specific tool, the certificate.

I have experience working with educational consulting and international projects. I have worked with GEO Ukraine and Europe.

Lead generation strategy (Google + Meta):
1. Google Ads:
- Search: Only targeted queries: "registration for TOEFL Ukraine," "take IELTS in Warsaw," "confirmation of English level for university." We filter out queries like "learn English" with negative keywords right from the start.
- Performance Max: Targeting an audience that visits university websites, official ETS/British Council portals, and migration services.

2. Meta Ads (Query formation and retargeting):
- Lead Forms / Messenger: We offer "Checklist: How to choose between TOEFL and IELTS for your goal" or "Free readiness test for the exam." This allows us to obtain the lead's contact at the stage when they are just choosing a path.
- Targeting: Final year students, job seekers in IT/Medicine (LinkedIn-style targeting on Facebook), people with interests in "Study abroad" and "Expatriate."
- Geo-segmentation: Separate campaigns for Ukrainians in Europe (in Ukrainian/Russian) and local campaigns for residents (in English).

3. Technical tracking (GA4 + GTM + Pixel):
- I will set up tracking for every button on the website worknstudyabroad.com. Every click on "Order a consultation" or transition to Telegram will be recorded as a conversion for training Google/Meta AI.

Cost and terms:
- Setup and launch "turnkey" (Google + Meta + Analytics): $900 (one-time).
- Monthly management, optimization, and scaling: from $600/month.
- Trial period (14 days): $300 (setup + initial launches to determine lead cost).

My next steps:
- Website audit: I will check the conversion rate of the landing page (whether it is clear that this is NOT a course, but assistance with certificates).
- Preparation of creatives: Focus on urgency, guarantees of results, and legality of obtaining the certificate.
- Launching a test: Determining the best channel (Google or Meta) for budget scaling.

Are you currently focusing on helping with online exam preparation or accompanying to test centers? This will affect the choice of keywords in Google.

I suggest having a short call to discuss your KPIs regarding lead cost. Expand

Budget: 20000 UAH Deadline: 30 days

Good day!

I have reviewed your project - I am ready to execute it.

The cost includes complete setup of advertising campaigns and further management for one month.

There is a promo code for new accounts in Google Ads - 10,000 UAH.
I have over 10 years of experience working with small and medium businesses, I know how to optimize the budget to achieve maximum results.

You can view examples of completed work in my portfolio:
Freelancehunt

I would be happy to discuss the details of our collaboration and answer your questions. Expand

Budget: 15000 UAH Deadline: 30 days

Good day!

I am ready to take on the project and build a stable lead generation for your niche.

How I work:

Analysis of the niche + competitors (by geo Ukraine / Europe)
I form a strategy: Google (Search + YouTube) + Meta (lead generation)
I segment traffic by intent: "hot" queries / cold audience
I set up analytics (GA4, pixels, conversions)
I launch campaigns focusing on applications, not traffic

What is important for the result:

Clear segmentation: certificates / departure / documents (to avoid capturing non-target traffic)
Separate connections for each geo
Creatives focused on results (certificate / departure / opportunities)

Result:
Stable flow of leads + ability to scale without increasing CPL

Experience:
I have cases in lead generation (education / services / multi-geo)

I can connect and launch the first campaigns within 3–5 days.

Let's discuss the details and goals regarding CPL. Expand

Budget: 14000 UAH Deadline: 31 days

Hello!) I understand the task. I reviewed the website - your offer is built around international certifications, there is an emphasis on official registration, support for training goals, etc. This is a solid foundation for launching lead generation for various demand scenarios.

My approach for your project:
- First, I will analyze your offer, geography, audience segments, and competitors to separately gather logic for Ukraine and Europe.
- Next, I will build the campaign structure in Google and Meta for different types of applications: website, Telegram, form, to see which channel provides the best price and lead quality.
- I will separately set up tracking: conversions, pixels, analytics, to monitor not only the application but also the path to registration and the client.
- For creatives and texts, I will provide clear recommendations for your offer, as in this niche, the presentation of the goal is crucial: work, education, migration, certification.
- After the launch, the focus will be on CPL, lead quality, and those connections that can actually be scaled.

Experience:
I have experience in lead generation for educational and international sectors. I have worked on projects where it was important to build a funnel for applications, trial contacts, and subsequent payments, as well as to segment audiences by motivation and geography. I can send relevant case studies with figures in private messages.

I am ready to discuss the details and start collaboration!) Expand

Budget: 7000 UAH Deadline: 30 days

Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.

✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling

📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan. Expand

Budget: 15000 UAH Deadline: 30 days

Hello! I looked at the website — I clearly understand that we are selling not "courses," but results.

My plan:

Google Search: We attract "hot" clients through targeted queries (TOEFL/IELTS).

Meta Ads: We focus on triggers for relocation and career in Europe through lead forms.

Technique: I will set up CAPI and analytics so you can see the cost per application, not just clicks.

I have experience scaling to Europe. I work for results in numbers.

Cost (Google + Meta package): 15,000 - 20,000 UAH/month.

Are you ready to discuss KPI and the plan for the first month? Expand

Budget: 10000 UAH Deadline: 30 days

Hello!
My name is Vadim. I have been working with Google Ads and Facebook/Instagram Ads for over 14 years, with a primary specialization in lead generation and obtaining a stable flow of applications, not just traffic.

For such a niche, it is important to build the funnel correctly: search campaigns in Google for TOEFL / IELTS queries + Meta Ads for attracting and retargeting the audience.
It is also essential to set up proper conversion tracking to control the actual cost per lead and scale effective campaigns.
I have experience working with various geographies, including Europe, and launching ads to obtain applications.

I can send case studies and examples of results in private messages.
I would be happy to discuss your project in more detail and propose an action plan that will yield good results!

Budget: 10000 UAH Deadline: 30 days

Good day!
My name is Daria, I have been working with Google Ads and Facebook/Instagram Ads for over 7 years, with a primary focus on lead generation, not just traffic.

For your project, I see the launch logic as follows: first, analyze the niche and competitors by geo (Ukraine / Europe), then the campaign structure — Google Search for hot queries (TOEFL / IELTS / certificates / exam preparation), separately YouTube/Display for warming up, and Facebook/Instagram for lead generation through creatives and segmented audiences. At the same time, full tracking is set up: pixels, conversions, analytics, so that we can quickly optimize and reduce the cost per lead.

My task in the work is to achieve a stable flow of applications and scale working relationships.
I can send case studies and results on lead generation in private messages.
I look forward to collaborating! 🙂

Budget: 27000 UAH Deadline: 30 days

Hello. I have reviewed your task regarding traffic generation for TOEFL and IELTS preparation. I have been in marketing for over 14 years and specialize in lead generation through Google Ads and Meta. I have worked with various geographies, including European countries, so I know how to adapt campaigns to different costs per action and competition in these markets.

I understand your emphasis that this is not a language learning course, but work with international certificates. This is a key point for setting up semantics in search and targeting. Such an approach will allow us to filter out the non-target audience who are just starting to learn English and focus on those who need results for studying or working abroad. I have experience building funnels through websites and messengers, which allows us to receive applications at a predictable cost.

I looked at your website. Please let me know which European countries are currently a priority for launch. I am also curious if pixels are set up on the website and if analytics are configured to track transitions to Telegram, so we can calculate the return on investment for each channel from day one.

I am ready to get involved and propose a specific strategy tailored to your KPIs. I suggest we have a call or communicate via messages so I can ask clarifying questions and formulate a solution for your project.

Budget: 15000 UAH Deadline: 30 days

Hello!

We are an officially registered Web Studio specializing in turnkey website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.

We are ready to take orders and execute according to your wishes.
Write in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.

Have a nice day :)

Budget: 12000 UAH Deadline: 31 days

Hello, Svitlana!
I have experience in your niche - I have worked on IELTS projects (website development + advertising management), I understand the specifics of the audience and the funnel for such services.

Portfolio:
https://averchenkov.online/portfolio

Examples:
https://ieltsofyourdream.online
https://ieltsofyourdream.online/time_limited_offer

I know how to build connections between Google and Meta to obtain a stable flow of targeted leads, not just traffic.

I am ready to discuss the details and propose a specific strategy for your project. Expand

Budget: 15000 UAH Deadline: 31 days

Good day.

We have practical experience in lead generation for educational projects, including online schools and products with an international audience. We work not with "traffic for the sake of traffic," but with a full funnel: from click to application and further to enrollment/payment.

What we will do for your project:

— Conduct a niche analysis (TOEFL / IELTS, study abroad) + competitors in Ukraine and Europe
— Divide the geo (Ukraine / EU) with separate hypotheses for each market
— Build a strategy:
— Google Search (hot demand: TOEFL/IELTS + intent queries)
— Meta Ads (lead generation + warming up through creatives)
— YouTube / Display — for scaling and reducing lead costs

— Set up:
— advertising accounts
— correct tracking (pixels, conversions, analytics, events)
— lead transfer to Telegram / CRM

— Work on:
— audience segments (by goals: education / emigration / work)
— creatives focused on pain and motivation (not "English courses," but the result — certificate / departure)
— texts for different stages of the funnel

— Next:
— daily optimization
— reducing CPL
— scaling connections that generate applications

Key point: in your case, it is important to correctly rebuild positioning to avoid mixing with "English courses." This is resolved through offers, creatives, and semantics — we will address this at the strategy stage.

I will provide cases and specific results on lead generation (including educational niches) in private. Expand

Budget: 16000 UAH Deadline: 30 days

Good day!

👋 I already have experience in your and similar niches, so I can quickly find solutions that will be suitable for your business and lead to results 💥

🤩 The results of my clients:
Computer store (VERSUM) – earned 4,199,456 UAH with an investment of $8k
Women's clothing store (Garni) – earned 354,690 UAH in 2 months, with a budget of $1000
Food delivery (Papa&Mama) – earned 1,883,709 UAH with us at the beginning of the war
Android app (Crypto) - 13,532 installs at a price of $0.23

📞 I suggest we get straight to business and discuss specific actions to achieve results in your project

I will be waiting for your message!) Expand

Budget: 9000 UAH Deadline: 30 days

Svetlana, hello!

I am Andriy, a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to utilize their capabilities to successfully set up advertising campaigns and attract interested clients for your school.📈

I have strong experience in setting up advertising campaigns, I know the algorithms of Facebook and Instagram advertising, I know how to properly set up targeted advertising for the target audience and sales volume, set up conversions, achieve the target cost per lead, and significantly improve results for your project. I have a creative approach to creating advertising materials.

Would it be convenient for you to have a short online meeting soon, where I can show you the advertising accounts from past projects in your field? I have attached case studies for your understanding of my capabilities.

Lead generation for an online English language school
https://freelancehunt.com/showcase/work/lidogeneratsiya-dlya-onlayn-shkoli-angliyskoyi-movi/1947431.html

Lead generation through Meta Ads for an online project in the educational niche
https://freelancehunt.com/showcase/work/lidogeneratsiya-cherez-meta-ads-dlya-onlayn-proektu/1947430.html

Invested $35,522 with a return on investment of 214% for info business
https://freelancehunt.com/showcase/work/investovano-522-okupnistyu-214/1886791.html

$21,421 for an online English language course | Meta Ads
https://freelancehunt.com/showcase/work/421-dlya-onlayn-kursu-angl/1816497.html

Personal brand | gained 10k subscribers from 231 | Meta Ads
https://freelancehunt.com/showcase/work/osobistiy-brend-otrimali-10k-pidpisnikiv/1789661.html

About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- Average ROAS of my projects – 350%
- Average monthly budget over $10,000

I am interested in your project. Please write to me privately.
Have a good evening!🤝 Expand