Setting up Email campaigns

#### Goal

Create an effective email marketing system to increase engagement of current clients, attract new clients, and inform about events, special offers, and news of the sports club.

#### Key Tasks

1. **Creation and setup of email marketing**

2. **Database segmentation**

3. **Development of email templates**

4. **Automation of sending**

5. **Analysis and reporting**

#### 1. Creation and setup of email marketing

- **Platform:** Set up the platform for email marketing (https://esputnik.com/).

- **Integration:** Integrate the platform with the existing website and CRM system of the club.

- **Subscription form:** Create and place a subscription form on the website, social media, and in the physical club.

#### 2. Database segmentation

- **Segmentation categories:** Divide the database into several categories for more targeted mailings:

  - New subscribers

  - Current club members

  - Former club members

   - Participants of special events

- **Personalization:** Use subscriber data for email personalization (name, attendance, interests).

#### 3. Development of email templates

- **Design:** Create professional and attractive email templates that align with the club's brand.

  - **Key elements of the template:**

    - Club logo

    - Personalized greeting

    - Main content (news, offers, events)

    - Call to action (CTA)

    - Contact information and links to social media

- **Types of emails:**

  - Welcome (for new subscribers)

  - Weekly/monthly newsletters

  - Special offers and promotions

  - Event reminders

  - Holiday greetings

#### 4. Automation of sending

- **Auto funnels:** Set up automatic funnels for different subscriber segments:

  - Series of welcome emails for new subscribers

  - Automatic reminders of scheduled workouts and events.

  - Follow-up emails for clients who have discontinued membership.

- **Trigger emails:** Set up trigger emails based on user actions (e.g., website registration, visiting a specific page).