#### Goal
Create an effective email marketing system to increase engagement of current clients, attract new clients, and inform about events, special offers, and news of the sports club.
#### Key Tasks
1. **Creation and setup of email marketing**
2. **Database segmentation**
3. **Development of email templates**
4. **Automation of sending**
5. **Analysis and reporting**
#### 1. Creation and setup of email marketing
- **Platform:** Set up the platform for email marketing (https://esputnik.com/).
- **Integration:** Integrate the platform with the existing website and CRM system of the club.
- **Subscription form:** Create and place a subscription form on the website, social media, and in the physical club.
#### 2. Database segmentation
- **Segmentation categories:** Divide the database into several categories for more targeted mailings:
- New subscribers
- Current club members
- Former club members
- Participants of special events
- **Personalization:** Use subscriber data for email personalization (name, attendance, interests).
#### 3. Development of email templates
- **Design:** Create professional and attractive email templates that align with the club's brand.
- **Key elements of the template:**
- Club logo
- Personalized greeting
- Main content (news, offers, events)
- Call to action (CTA)
- Contact information and links to social media
- **Types of emails:**
- Welcome (for new subscribers)
- Weekly/monthly newsletters
- Special offers and promotions
- Event reminders
- Holiday greetings
#### 4. Automation of sending
- **Auto funnels:** Set up automatic funnels for different subscriber segments:
- Series of welcome emails for new subscribers
- Automatic reminders of scheduled workouts and events.
- Follow-up emails for clients who have discontinued membership.
- **Trigger emails:** Set up trigger emails based on user actions (e.g., website registration, visiting a specific page).
