Setting up Google Ads for SaaS

Setting up Google Ads for the SaaS platform Binom Ai

Some introductory information:

• We are looking for a specialist (not an agency) who can professionally handle the setup with experience, so that further development is built on a professionally laid structure.
• We already have a specialist for analytics setup and developers.
• Only the described project needs to be executed qualitatively.
• There is no need to suggest redesigning landing pages, analyzing the market, developing strategies, creating customer avatars, etc. This is very important, but not within the scope of this project.
• Further cooperation will be discussed upon completion of this work.

1. About the project

Product: AI platform Binom Ai

Landing page:
https://binomai.com/online-seller

Platform:
https://app.binomai.com

User transition:

binomai.com → app.binomai.com

Analytics is ALREADY set up:

- Google Tag

- Google Tag Manager

- Google Analytics

- events are set up

- Meta Pixel is installed

Need to check the accuracy of conversion tracking in Google Ads.

List of events

- actions on the landing page binomai.com

- registration on the platform

- email confirmation

- starting a dialogue with an internal consultant

- signing up for a trial

- subscription payment

Optimization logic

At the start, optimization should go through the following events:

From registration to trial and then to payment.

As data accumulates, it is necessary to suggest switching optimization to more valuable events.

PROJECT TASKS set up 3 types of advertising campaigns

I. Brand Search (Google Search)

Goal:

to take top positions for brand queries.

Main queries

binom

binom ai

binomai

binom ai platform

binom synthetic employees

binom seller

binom hr

binom tech support

binom artificial intelligence

binom synthetic employees

benom beenom

and other variations

What needs to be done

- collect semantics of brand queries

- set up negative keywords

- create ads

- set up ad extensions

- ensure maximum brand visibility in search.

II. YouTube Remarketing (Video)

There are ready-made short videos for preroll.

It is necessary:

- to create a Video Campaign

- to set up remarketing audiences

Audiences

1. website visitors

2. registered without trial

3. started a dialogue with an internal consultant without trial

4. signed up for a trial

5. paid for a subscription

6. watched videos from preroll or on the YouTube page

Additionally

create audiences based on viewing depth:

25%

50%

75%

Campaign optimization should occur based on event value.

III. Display / Performance Max

- There are ready-made banners. All standard formats are prepared.

It is necessary:

- to set up banner campaigns

- to set up lead generation

- to optimize campaigns for conversions.

- Need to decide: separate Display campaigns or Performance Max

with a correct structure.

4. Additionally, it is necessary

- to check the accuracy of event tracking

- to check cross-domain tracking

binomai.com → app.binomai.com

- to check for duplicate conversions

- to create remarketing audiences.

5. Deadline

2–3 days