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15 proposals
Brief for illustration: use one color. That is, the silhouette is formed from a filled color and an alpha channel (openings in the fill) the method of drawing is filling (NOT outline) These must be unique, non-stock illustrations that reflect or hint at the essence of the product The label design will be adapted to the developed illustrations. Accordingly, they can be placed either as a whole (not cropped on any side) element on the label (e.g., Ukravit) or, conversely, the illustration can appear only from the edge of the label (e.g., Alpha Smart Agro), showing only part of the illustration. In the second case, the original file of the illustration should not be cropped exactly at the edge of the label, but have at least some margin for future adaptation to other packaging. All 3 illustrations must be in the same style. Initially, I add the first associations for each product, but each needs to be refined, looking for more interesting elegant solutions.
Separate labels:
Drift Control Essence of the product. It is poured into a tank for spraying in the field by a drone or sprayer. In strong winds, the spray of the substance is blown away, making spraying ineffective. Drift control makes the sprayed droplets larger (removes fine droplets) Visual associations in the target audience. Drone quadcopter, trailer sprayer for tractor, spray jet. A reference to the quadcopter must be included, at least some element like blades, so that the target audience associates it primarily with drones. The sprayer can also be included, but mixed with the drone or additionally nearby.
Foam Suppressant: Essence of the product. During spraying fields, fertilizers, and others in the tank of the tractor/drone and other equipment, the mixture foams inside the tank. This complicates spraying. Therefore, foam suppressants were invented, which literally reduce the amount of foam. In fact, the only function is to remove foam, or more precisely, to ensure that the mixture does not foam at all. Visual associations in the target audience. Foam
Super Wetting Agent Essence of the product. When spraying, droplets land on the surface of the leaves. A droplet of the substance spreads over a certain small area. If this product is mixed into the substance, the spreading area of each droplet increases significantly, helping a larger area of the leaf absorb nutrients. Visual associations in the target audience. Leaf + droplet, a droplet that "spreads" into a thin layer, arrows on the leaf (directions at 360 degrees, in which directions the droplet spreads)
General brief for the label: We are developing a line of adjuvants that will initially include foam suppressant, drift control, and wetting agent. For the design, we use only two colors + black and white for text and additional elements. You need to suggest these colors. They should not resemble the color palette of any competitors.
The composition of the front part of the label consists of an illustration (or its part), the product name, product type (adjuvant), volume in liters, logo (we will provide later, currently in development. Need to leave a little space for it), 1-2 advantages with icons.
Product names and packaging: super wetting agent 1L, 5L Foam Control 1L Spray Control 1L, 5L
Photos of analogs and sizes of containers/labels
maximum sizes of labels:
1L - 270x150mm (length/height)
5L - 135x150mm (length/height) (this is a canister, it is possible to use two labels, on the front and back sides, of the same size)
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