Targetologist (part-time) Managing advertising campaigns for thermal underwear About the project We are launching a seasonal product — thermal underwear. A ready website with a size calculator and a sales funnel with upselling is in place. KeyCRM is set up, UTM tags are configured across channels (Meta, TikTok, Google), Google Analytics is implemented. Tasks Independently manage paid campaigns in Meta Ads, TikTok Ads, Google Ads — from setup to daily optimization. Test audiences and creatives, scale the budget primarily on channels with the best confirmed CAC. Correctly adhere to the agreed UTM tagging — do not disrupt end-to-end analytics. Weekly reconcile platform metrics (ROAS in the dashboard) with actual CAC/ROMI with the analyst — platform numbers alone are not the final result. Plan the pace and volume of the budget considering the seasonality of the product (peak demand from October). Season goal: ensure sales of at least 2000 units within an acceptable CAC (threshold determined together with the analyst based on the price and cost of the product). Requirements Experience in independently managing paid campaigns in Meta Ads, TikTok Ads, Google Ads for 1–2 years, preferably in e-commerce/clothing. Experience in launching new products and working with seasonal demand. Confident knowledge of UTM tagging, understanding how to maintain end-to-end analytics. Experience in testing creatives and scaling the budget without a sharp decline in traffic quality. Willingness to report weekly and reconcile numbers with the analyst — this is not a separate, isolated job. This role does not involve building end-to-end analytics or calculating unit economics — this is handled by a separate analyst. Collaboration format Part-time, remote — one product (size range of thermal underwear excluding children's sizes). Payment: fixed + preferably performance-based component (bonus for achieving CAC threshold) — discussed during the interview. Start: by agreement, considering the seasonality of the product (real testing possible from September).
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