First stage of SEO promotion

The project is related to SEO optimization of the website carrectly.com. It is necessary to carry out work on internal and external optimization, fill the site with quality texts with key queries, set up redirects, and take other measures to improve the site's visibility in search engines.

Main requirements:

1. Semantic core:

   • Compilation of the semantic core.
   • Clustering of semantics.
   • Distribution of key queries.
   • Compose topics of informational articles.

2. Internal optimization:

   • Adjust the site's robots.txt.
   • Fix 4xx errors.
   • Correct meta tags.
   • Set up redirects to www.
   • Add alternative text for images.
   • Adjust headings.

3. Content:

   • Analyze competitors' content.
   • Prepare a brief for the copywriter (monthly, for categories, for the exchange).
   • Create meta tags (for new pages).
   • Publication and formatting of texts (on the exchange, on the site).

4. Link procurement:

   • Analyze and select links.
   • Procure links.
   • Strengthen links through social media referrals.

5. Internal tasks:

   • Manual reindexing of pages.
   • Fix snippets based on analysis.
   • Adjust the site's appearance to top-1.

6. External optimization:

   • Add to 3 online directories.
   • Add to online antivirus systems.
   • Add to the analytics system.

7. Additional tasks:

   • Develop a plan for article promotion.
   • Develop a plan for link procurement.
   • Register on plerdy.com and hotjar.com.
   • Set up a click tracking map.

8. Analytics:

   • Setup and analysis in topvisor.
   • Indexing analysis in topvisor.
   • Analysis of site positions and competitors.
   • Analysis of competitors' link profiles.

Candidate requirements:

1. Deep understanding of the industry and competitors in the US market (Chicago).
2. Excellent command of the English language (at least in writing).

Communication:

• Weekly calls: It is necessary to provide at least one weekly phone call for progress discussion and planning of next steps.
• Detailed technical tasks: All technical issues related to the code will be handled by our programmers. You only need to provide detailed tasks and check their implementation.