Need help with reconfiguring or fine-tuning ADS / merchants / conversions
Specifically, setting up the correct search terms.
Search terms do not meet our requirements for selling products (Building materials)
The most popular search terms for which ads are shown and clicks to the site do not contain the product name at all.
For example, the product Ceresit CM 17 AERO Tile Adhesive 25kg
Clicks on the product by the words (tile adhesive)(adhesive for porcelain stoneware)(tile adhesive epicenter)(adhesive for outdoor)(adhesive for walls)(adhesive for bathroom)(what is the consumption of adhesive).
People click on the product without knowing which specific product they need! They only read the description to find out the consumption or are generally uncertain about what they need and just write tile adhesive, running through ads; such impressions are not needed for us!
We need: for people who come to us through ads to be clear about the product name and to make a transition because, for example, we have THE LOWEST PRICE ! not because they need to read the product characteristics!
For example, when the name is present (tile adhesive cm 17)(adhesive for porcelain stoneware Ceresit cm 17)(tile adhesive Ceresit cm 17 epicenter)(adhesive for outdoor cm 17)(adhesive for walls cm 17 AERO)(adhesive cm 17 for bathroom). this person is definitely looking for our product.