Budget: 1000 UAH Deadline: 4 days
Hello!
Thank you for the detailed description of the task — the request is clear.
I have experience working on the redesign of catalog navigation closely linked with SEO, so I understand the risks mentioned by your SEO specialist. Changing the category tree can indeed affect traffic, but that does not mean it cannot be done at all — it’s a matter of approach.
I can join as an external consultant to:
analyze the current category tree and SEO structure;
suggest options for consolidating categories by moving depth into filters/collections without losing positions;
determine which changes are permissible and which are critical;
prepare recommendations for 301 redirects, canonicals, internal linking, and phased implementation;
coordinate solutions with your SEO specialist to preserve the results of the work already done.
I am ready to conduct a consultation, propose a safe scenario for changes, and help find a balance between UX and SEO.
I would be happy to discuss the format, scope, and timelines.