Budget: 499 EUR Deadline: 10 days
Hello.
I have carefully studied your task. The main issue here is not just to "set up tracking," but to correctly and consistently configure data transmission between WordPress + WooCommerce + GA4 + GTM + Google Ads.
The following problems often arise:
1. ❌ Ecommerce events are transmitted incorrectly or incompletely
— add_to_cart, purchase events either do not work or transmit incorrect data.
2. ❌ Event duplication
— the same event is sent through GTM and the plugin → distorting statistics.
3. ❌ Incorrect Data Layer
— product ID, price, currency are transmitted in the wrong format.
4. ❌ Missing or incorrectly configured purchase event
— order ID or revenue is not transmitted → conversion in Google Ads does not work.
5. ❌ GA4 and Google Ads are not synchronized
— incorrect conversion import → advertising optimization is disrupted.
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### 🔧 My solution:
I build tracking from scratch based on the correct architecture:
1. Data Layer:
— I create a correct Data Layer based on WooCommerce
— all ecommerce events comply with GA4 standards.
2. Google Tag Manager:
— managing all events only through GTM (without duplicates)
— setting up custom triggers and tags.
3. GA4:
— complete ecommerce tracking setup (from view_item to purchase)
— testing through DebugView.
4. Google Ads:
— correct linking with GA4
— setting up conversion import and remarketing.
5. Purchase tracking (key stage):
— transmission of order ID, revenue, products, taxes, and shipping
— excluding duplicate event submissions.
6. Testing and validation:
— GTM Preview
— GA4 Debug
— test purchase.
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### 🚀 Result:
— Complete and accurate ecommerce analytics
— Correct data for optimizing Google Ads
— Absence of errors and data loss
— A ready system for remarketing and scaling.
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If you need not just to "install a plugin," but a truly functioning analytics system — I am ready to implement the task with quality.
If necessary, I can conduct a quick audit and immediately show the current problems.