1. Goal:
Create creatives to promote my online product — a master class on blog packaging. These banners will be used in advertising campaigns on Instagram.
2. Product Description:
Product Name: CHECK UP blog on Instagram
Description: A master class for bloggers and small business owners, where I explain how to properly design and package your blog to attract followers and increase engagement.
3. Target Audience:
Age: 18-35 years.
Gender: Mostly women.
Interests: Blogging, social media, content marketing, business, self-development.
4. Technical Requirements:
Formats: JPEG/PNG (for static banners), MP4 (for animated banners).
Sizes:
Instagram Stories: 1080 x 1920 pixels.
Instagram Post: 1080 x 1080 pixels.
Color Palette: Compatible with brand style (blue tones, shades of white).
Fonts: Easy to read, modern. Preferably use a font that harmonizes with the overall style of the blog (Robot, Montserrat).
Quantity: 4 pcs (2 static, 2 dynamic)
5. Visual Wishes:
Main Focus: A large photo from a photoshoot where I look professional, in a pleasant relaxed atmosphere.
Additional Elements: A short and concise text about the master class.
Atmosphere: A stylish, light, inspiring visual series that conveys the idea of personal branding and professional growth.
Examples: I can provide examples of banners that I like for inspiration.
All details in personal correspondence!
