Development of a mascot for the online store of hookah products hardsmoke.store
The intended use is for the store's merchandise - bags, cups, stickers, magnets, boxes. Avatars for managers in messengers, TG stickers, stickers with different emotions that can be used for SMM for Instagram photo content. Banners on the website.
• The proposed theme is Cyberpunk, but other options can also be considered
• in 2-4-8 pixel graphics.
• Quality clear minimalism
• Targeting the age group of 18-35 years
• The name of the store is Hardsmoke, so it needs to be implemented in a way that corresponds to the word Hard. No cute options :)
• All options should be implemented with a hookah or hookah products (bowls, tobacco, coal, mouthpiece), or an electronic POD system (vape). As an option - releasing rings or a smoke club.
• The hookah should be modern, European. No Eastern style or Russian models.
Do not make it in the direction of "relaxation" from smoking.
• On each image, on clothing or in the background, place the full name of the store "HardSmoke" or HS
• The option should fit the design of the website. In the future, based on this mascot, the development of the project's identity is planned
Thesis on the work:
1) Development of several options for the main layout and approval of the best one.
2) Development of various emotions for the approved option. Greeting - farewell, upset, idea-attention, laughter, multitasking, misunderstanding.
3) Development of manager avatars - 4 girls, 4 boys.
Different poses, gestures, in different clothing, accessories, possibly with different hairstyles, etc.
• sitting at a desk
• or standing
• or sitting in a chair, without a desk
• possibly with a laptop
• or with a phone
• or wearing headphones like a call center operator
• or combined (with a laptop and phone)
In total, the total number of options - 15 pcs.
Technically:
1. The mascot must be adapted for various formats: web, mobile devices, and printed materials
2. It is necessary to provide source files in formats suitable for editing and scaling. Also PNG without background
3. All images must be in high resolution and suitable for use on social media