Development of a mascot for the online store of hookah products hardsmoke.store
(for communication tg yyyy0573)
The mascot will be used for store merchandise - bags, cups, stickers, magnets, boxes. Avatars for managers in messengers, TG stickers, stickers with different emotions that can be used for SMM for Instagram photo content. Banners on the website.
• Proposed theme Rubber Hose Animation
• Target audience aged 18-35 years
• Store name Hardsmoke, so it needs to be implemented in a way that corresponds to the word Hard. No cute options 🙂
• All options should include a hookah or hookah products (bowls, tobacco, coal, mouthpiece), or an electronic POD system (vape). As an option - releasing rings or a cloud of smoke.
• The hookah should be modern, European. No Eastern style or Russian models.
• Do not create in the direction of "relaxation" from smoking.
• On each image, on clothing or in the background, include the full store name "HardSmoke" or HS
• The option should fit the website design. Further development of the project's identity is planned based on this mascot
In summary regarding the work:
1) Development of several options for the main layout and approval of the best one.
2) Development of various emotions for the approved option. Greeting - farewell, upset, idea-attention, laughter, multitasking, misunderstanding.
3) Development of manager avatars - 5 girls, 4 boys.
Different poses, gestures, in different clothing, accessories, possibly with different hairstyles, etc.
• sitting at a desk
• or standing
• or sitting in a chair, without a desk
• possibly with a laptop
• or with a phone
• or wearing headphones like a call center operator
• or combined (with a laptop and phone)
Total number of options - 16 pcs.
Technically:
1. The mascot must be adapted for various formats: web, mobile devices, and printed materials
2. It is necessary to provide source files in formats suitable for editing and scaling. Also PNG without background
3. All images must be in high resolution and suitable for use on social media
+ I think to add in the designs the style of Masons. That is, on the clothing such options as:
- Mason symbol
- Franklin from the $100 bill
- Statue of Liberty
- Coat of arms of Ukraine