Redesign of the website on Elementor PRO to increase conversion (WordPress + WooCommerce)

Technical Assignment (TA)

Main Task

Increase the website's conversion rate.

Project Goal: create an effective sales website focused not only on improving visual design but also on motivating users to take target actions: purchase.

The performer must have experience in increasing conversion through design, including:

• understanding the basics of UX/UI design,
• knowledge of the impact of proper placement of elements on user behavior,
• understanding key requirements for a sales website.

If necessary, the client will provide access to analytical data (Google Analytics, Microsoft Clarity) for decision-making based on real data.

1. Project Description
Platform: WordPress + WooCommerce
Builder: Elementor (design must be maintained within this tool)
Languages: Arabic, Polish, English

2. Required Tasks

2.1. Editing Website Elements:

• Homepage
• Header
• Footer
• Attraction description pages
• Payment page
• Other website pages

2.2. Functionality and Usability:

• Optimize the website structure for ease of viewing and interaction.
• Intuitive access to main functions: payment, booking, navigation.

2.3. Sales Approach:

• Effective placement of key elements (buttons, forms, information blocks) that influence decision-making.
• Design solutions that motivate users to take active actions.

3. Requirements for the Result

3.1. Management through Elementor PRO:

All website elements must be easy to edit in Elementor PRO.

3.2. Modern UX/UI Design:

The design must meet current standards and be aimed at increasing conversion.

3.3. Correct Website Functioning:

• Testing the finished website on all devices (desktop and mobile version).
• Full functionality of all features (payment, booking, navigation).

3.4. Loading Speed:

• Speed metrics on Google PageSpeed Insights and Pingdom Tools must remain at the same level.

3.5. Without Using Additional Plugins:

Making changes without installing new plugins.

4. Additional Requirements

• Phased Approach: agreement on work with the client at each stage.
• Performer Experience: knowledge of Elementor PRO, WooCommerce, and creating sales websites.
• Analytics: ability to work with Google Analytics and Microsoft Clarity data.
• Restrictions: changes are made exclusively within Elementor PRO. Use of other tools is allowed only with prior agreement with the client.