Redesign of the website on Elementor PRO to increase conversion (WordPress + WooCommerce)
Technical Assignment (TA)
Main Task
Increase the website's conversion rate.
Project Goal: create an effective sales website focused not only on improving visual design but also on motivating users to take target actions: purchase.
The performer must have experience in increasing conversion through design, including:
- understanding the basics of UX/UI design,
- knowledge of the impact of proper placement of elements on user behavior,
- understanding key requirements for a sales website.
If necessary, the client will provide access to analytical data (Google Analytics, Microsoft Clarity) for decision-making based on real data.
1. Project Description
Platform: WordPress + WooCommerce
Builder: Elementor (design must be maintained within this tool)
Languages: Arabic, Polish, English
2. Required Tasks
2.1. Editing Website Elements:
- Homepage
- Header
- Footer
- Attraction description pages
- Payment page
- Other website pages
2.2. Functionality and Usability:
- Optimize the website structure for ease of viewing and interaction.
- Intuitive access to main functions: payment, booking, navigation.
2.3. Sales Approach:
- Effective placement of key elements (buttons, forms, information blocks) that influence decision-making.
- Design solutions that motivate users to take active actions.
3. Requirements for the Result
3.1. Management through Elementor PRO:
All website elements must be easy to edit in Elementor PRO.
3.2. Modern UX/UI Design:
The design must meet current standards and be aimed at increasing conversion.
3.3. Correct Website Functioning:
- Testing the finished website on all devices (desktop and mobile version).
- Full functionality of all features (payment, booking, navigation).
3.4. Loading Speed:
- Speed metrics on Google PageSpeed Insights and Pingdom Tools must remain at the same level.
3.5. Without Using Additional Plugins:
Making changes without installing new plugins.
4. Additional Requirements
- Phased Approach: agreement on work with the client at each stage.
- Performer Experience: knowledge of Elementor PRO, WooCommerce, and creating sales websites.
- Analytics: ability to work with Google Analytics and Microsoft Clarity data.
- Restrictions: changes are made exclusively within Elementor PRO. Use of other tools is allowed only with prior agreement with the client.
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