The design and structure of the existing website keepitrugs.com (WordPress + Elementor, Hostinger) need to be updated. The site is already operational — hosting and basic functionality do not need to be touched; the main task is visual redesign + restructuring for 3 audience segments (business clients, interior designers, private clients).
A separate important block of work is the application forms: currently, they are irrelevant (one general form for everyone, fields do not correspond to the type of client, there are issues with application routing). New forms need to be designed and created for each segment separately.
A ready reference mockup (colors, typography, structure, example forms) is available — I will show and explain in detail in the technical specification after the work starts.
The target users of the site are small and medium businesses in the USA (car dealerships, barbershops, offices, retail), interior designers, and private clients in the USA — all are looking for custom handmade rugs.
Successful outcome: the site meets the agreed reference, works correctly on mobile devices, application forms are segmented and correctly transmit applications (with proper routing of B2B requests).
A complete technical specification with details for each page, texts, and specifics of the forms will be sent to the contractor after the project starts.