Budget: 27000 UAH Deadline: 55 days
Regarding the budget and timeline - the target is 55 days and 280,000 UAH for a complete website overhaul with design, responsive layout, WordPress, analytics, !!SEO-safe launch!! and a basic AI assistant. If integrating Instagram Direct, Facebook Messenger, Viber, and CRM with non-standard logic, I would suggest handling that as a separate module after the design phase.
> On technologies
>> WordPress, custom or lightweight theme, ACF, Gutenberg, Yoast SEO or Rank Math, GA4, Google Tag Manager, Search Console, schema.org, WebP, caching, 301 redirects, test domain
>> A heavy builder would not be necessary - speed and Core Web Vitals are more important here than decorative fireworks =)
> On SEO migration
>> We will perform a crawl of the current site, create a URL map, transfer Title, Description, H1, canonical, alt, FAQ, schema.org, interlinking, and sitemap
>> Before the release - technical audit, after the release - monitoring of indexing, 404s, redirects, positions, and Core Web Vitals for 2-4 weeks
>> I read in the SEO checklist table, there are critical items - URLs, meta tags, headings, content, robots.txt, sitemap, canonical, and post-release checks
> What is needed from you at the start
>> Access to WordPress, hosting, domain, Google Search Console, GA4 or GTM, a list of priority pages, and access to Miro with frames
>> Ideally, having current data on traffic, conversions, and applications separately, because the site should not just become more beautiful but also sell more expensive treatment options
> Clarifications
>> Do we need to keep all current URLs exactly as they are, or has the SEO specialist already agreed on some consolidations and 301 redirects?
>> Where should leads from forms and the AI assistant go - to CRM, the administrator's Telegram bot, or just to the site admin panel?
> Examples of similar tasks
>> https://business.ingello.com/dent-ingello - medical and dental direction, where trust, expertise, and patient booking are important
>> https://business.ingello.com/lita - medical product with roles, data structure, and complex service logic
>> https://business.ingello.com/vorfahr - example of automation and AI logic, close to the consultant's task and lead transfer
> Ingello Systems for FLH
>> https://systems-fl.ingello.com/ua