🔗 Project:
Website: https://fortniteskinszone.com
Theme: Skins, items, from Fortnite
Website language: English
Target country: USA
Audience:
Age: 13–30 years
Gender: All
Interests: Fortnite, video games, Epic Games, Battle Royale, gaming communities
Devices: primarily mobile (but not excluding PC)
🧠 Campaign goal:
📈 Attract high-quality traffic to the website with low bounce rate and high engagement (time on site, page depth)
🧲 Gather audience for subsequent retargeting (pixel)
💬 Promote interesting sections (skins, ) and build a loyal audience
📊 Campaign type:
Search Ads (based on interests and keywords related to Fortnite)
Display Ads (banners based on interests/audience)
YouTube Ads (if suitable video is available — optional)
Performance Max — if reach and auto-optimization are needed
🧩 Keywords (for Search campaign):
fortnite skins
free fortnite skins
fortnite leaks
fortnite item shop today
best fortnite combos
fortnite outfits list
how to get rare fortnite skins
fortnite skin tracker
(Use Broad Match + Phrase + Exact; negative keywords: "free vbucks", "hack", "cheats")
🎯 Audiences (for Display / PMax):
By interests: Fortnite, video games, streaming, Twitch, YouTube Gaming
Lookalike based on website visitors
Engaged users interested in esports and Epic Games
📍 Geo + language:
Country: USA 🇺🇸
Interface language: English (United States)
🖼️ Creatives:
For Display:
3–5 banners in different formats (recommended: 300x250, 728x90, 1080x1080, 1200x628)
Bright images of popular Fortnite skins
Texts:
"All Fortnite Skins in One Place!"
"Check Today’s Item Shop – Updated Daily!"
"Get the Latest Fortnite Leaks & Combos"
For Search:
Headlines:
“Browse Fortnite Skins Now”
“Daily Updated Item Shop”
“Fortnite Skins Tracker”
Descriptions:
“All Fortnite skins categorized and updated.”
“Track your favorite outfits & get the latest news.”
Displayed URL:
fortniteskinszone.com
⚙️ Technical requirements:
Set up Google Analytics + Google Tag Manager
Install Google Ads conversions: page visit for skin, 50% scroll, 60+ seconds on site
Connect remarketing (via tag)
Configure UTM tags:
utm_source=google&utm_medium=cpc&utm_campaign=fortnite_skins_us
📆 Budget and timeline:
Starting budget: $500–1000 for testing (5–7 days)
Bidding strategy: Maximize Clicks / Target CPA (after learning)
📌 Reporting:
Initial report in 3 days
Full report after 7 days: campaigns, keywords, creatives, audiences
Recommendations for scaling