Request for Proposal (RFP) – SEO+Google ads + Instagramm
609 USDHello,
My name is Denis, and I represent U4U Lab, an educational agency founded by Harvard alumni. We specialize in helping ambitious students from the post-Soviet region enter top U.S. universities through our unique mentorship programs.
Our Mentorship Program is designed to guide students step by step toward admission success.
Our new initiative, Project U, helps young people discover their own path and build a strong foundation for future academic and professional growth.
We are currently seeking a digital marketing expert or agency to help us:
Promote U4U Lab through Google Ads and SEO optimization
Grow and promote our Instagram
Expand our online presence and attract new clients across post-Soviet countries
If this sounds like an opportunity for collaboration, we’d love to connect and discuss how we can grow together.
Looking forward to hearing from you,
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565 4 0 Добрый день!
Что сделаю:
Google Ads (поиск + YouTube) для поступления в США
SEO стратегия под education ключи
Instagram growth + контент-план
… Multi-country targeting (СНГ + Восточная Европа)
Lead generation system (консультации/вебинары)
Специфика education:
Long sales cycle (6-12 месяцев)
High-ticket service (premium positioning)
Trust building через success stories
Parent + student dual audience
Seasonal patterns (application deadlines)
Google Ads структура:
"поступление в США", "Гарвард университет"
"как поступить в топ вуз", "образование в Америке"
Competitor: другие образовательные агентства
YouTube: мотивационный контент от выпускников
Instagram стратегия:
Success stories студентов
Behind-the-scenes Гарвардских менторов
Educational carousel posts
IGTV интервью с поступившими
SEO фокус:
"поступление в американский университет"
University guides + admission tips
Scholarship information content
Country-specific landing pages
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4905 16 0 Салют, Denis!
Harvard-backed mission + post-Soviet audience is our playground - we blend SEO + Google Ads + Instagram to turn intent into booked calls for edu projects. We’re a performance marketing team with hands-on SEO and paid media for education and high-consideration services.
Cases - why these:
1. CentralParkRide, US market - structure, English content, mobile-first. Relevant for US geo, intent mapping and international traffic capture.
https://docs.google.com/document/d/1GffYuLvBLW1HsgIfeXNEheTQnoEoZxwPhFMn1mJb2nQ/edit?usp=sharing
2. Full SEO audit template with prioritization + dev specs - this is exactly how you’ll get “fix now vs later” and clean hand-off to your team.
https://docs.google.com/spreadsheets/d/1MVAPXZCgXtT3vvyMwcg4-6C-6paCImV5WiPROG0w6AE/edit?usp=sharing
… 3. Instagram-case from USA - https://docs.google.com/document/d/1a20arA9YkIomE-8rgRorWN-ga7G69paX2xzvfHyNE1k/edit?usp=sharing
What we’ll do for U4U Lab - straight to the point:
• SEO - technical cleanup, crawl budget, Core Web Vitals, schema (Organization, FAQ, Article), E-E-A-T signals, RU/UA/EN landing pages per country-city-university, content for “how to get into X from Y”, Common App essays, SAT/TOEFL intent clusters. Internal linking playbook + topical hubs.
• Google Ads - split by intent tiers: High-intent search (brand/non-brand/competitors), long-tail university + program + country, call-only where relevant, strict geo and language mix, negatives, sitelinks/callouts/lead forms. GA4 conversions on form, call, WhatsApp/Telegram, with offline “enrolled” import for real ROI.
• Instagram - growth pillars: Reels with student journeys, Harvard-alumni authority clips, country-specific hooks; UGC prompts; lead gen ads + lookalikes from high-intent site visitors; story funnels to consultation.
• Analytics - GA4 + GTM, server-side where needed, call tracking, UTM discipline, weekly dashboards with CPL/CPA per country-language-channel.
Let’s align in 1 message - share: site URL, priority countries, IG handle, avg monthly lead targets and ad budget. We’ll reply with a 6-week action plan and sample account structure tailored to U4U Lab.
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888 10 0 Denis, greetings!
My name is Andriy, I am a media buyer with over 3 years of experience in Google Ads and I know exactly how to effectively use this tool to attract clients in your niche.📈
I have a deep understanding of search campaigns, remarketing, Shopping Ads, and Performance Max. I know how to optimize the advertising budget, set up conversion tracking, and achieve the target cost per lead. I also assist with keyword selection, campaign structure, and creatives for maximum return on investment.
Would it be convenient to have a short online meeting tomorrow or the day after? During it, I will show examples of real results from projects in your niche. And we will agree on the terms.
A few case studies for your reference:
… ROAS 953% - elite bedding | Google Ads
https://freelancehunt.com/showcase/work/roas-953-elitna-postilna-bilizna/1804998.html
436 applications for a fitness center in Kyiv | Google Ads
https://freelancehunt.com/showcase/work/436-zayavok-dlya-fitnes-tsentru-m/1836211.html
About me in numbers:
-30+ satisfied clients (USA, Canada, Europe, Australia)
-12 months - average collaboration period
-Average ROAS of projects - 350%
-Average budget in work - $10,000+
I wanted to learn more about the project and get to know you. Please write to me in private messages)
Have a nice day!
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282 Good evening Denis
I will help U4U Lab systematically build online marketing and scale the audience:
🔹 Google Ads + SEO — setting up campaigns for relevant queries (education, studying abroad), website optimization, increasing organic traffic.
🔹 Instagram promotion — content strategy, targeted advertising, engaging the target audience (students and parents from post-Soviet countries).
🔹 Analytics and growth strategy — a systematic approach: from the first click to the application for the program, with transparent metrics CPL / CPA.
✅ My approach is not just launching ads, but a comprehensive strategy that combines paid traffic, SEO, and content work to increase the number of applications to your programs.
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2794 29 0 Hello, Denys!
We will be happy to collaborate!
You can learn more about us on the website https://i-web.top/
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