Understand Unassigned traffic in GA4
Online store, GA4 is set up, GTM.
Since mid-November, Unassigned traffic has started appearing in analytics.
Most likely, this is Organic Search. Because it is currently experiencing a significant drop.
I want to understand the reason and fix it so that everything is displayed correctly in GA4.
Applications 1
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15 days248 USD
553 21 0 15 days248 USD
Please pay attention to the breakdowns of source, medium. You may see in the dependencies of this data what exactly outputs the undefined source. In most cases, this is either direct (i.e., direct traffic), physical items like QR codes, or incorrectly set UTM parameters. According to the screenshot, I don't see that you have such large volumes of traffic that the analytics couldn't process everything, or you made a filter and that's why you had such a volume here.
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Если бы Organic Search то оно бы так и написало. С вероятностью 99% это прямой переход на сайт (когда урл пишут в адресной строке). У вас позиции просели с того времени ?
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Позиции в органике имею ввиду
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По графіку видно, що зріст Unassigned корелюється кожен раз з падінням Organic Search. Це вже було 4-5 разів, не думаю, що бувають таки потужні співпадіння 🙂
Так, якраз в цей період в мене відносно впали показники по Гуглу
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Це може бути трафік з кампаній perfomance max якщо звісно такі є.
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Perfomance є, так. Але в решту днів він нормально відображається в аналітиці.
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Ну перфоманс може показувати рекламу і декількох рекламних мережах одночасно. І просто якийсь день більше трафіку йде в медійну мережу і відповідно це джерело в у вас в аналітиці відображається так.
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