Technical brief for designer: landing page "Promotion of Furniture Stores"
Page goal: Attract owners and marketers of furniture stores who want:
- sales growth,
- profitable advertising (up to 20% of income),
- clear strategy and a responsible partner.
The page should motivate visitors to leave a request for a free profitability calculation of promotion.
Technical requirements
- CMS: WordPress
- Builder: Gutenberg
- Blocks: based on ACF, fully adaptable to existing templates
- Styling: in the corporate style of Solarweb website (fonts, colors, buttons, spacing) solarweb.agency/
- Mobile version: mandatory adaptation
- Important: some blocks (FAQ, application form, etc.) are already on the site — if possible, connect them again without duplication
Page structure with texts
1. Hero block (Main screen)
Headline (H1):
Promotion of furniture stores with guaranteed improvement of current results
Subheadline:
SEO, targeting, and contextual advertising with results forecast before start.
We work only with those who have clear growth points or can improve current results.
Button:
Get efficiency calculation
Image: furniture showroom, marketing team or analytics
2. Customer pain points
Headline (H2):
Why does advertising in the furniture sector often not work?
List of problems (with icons):
- SEO — years without results
- Targeting — expensive and unsystematic
- Google Ads — draining the budget
- Leads do not convert to sales
- No understanding which channel is profitable
3. How we work
Headline (H2):
How our promotion is built
Icons or flowchart:
- Business analysis
- Finding growth points
- Profitability forecast
- Strategy development
- Launching advertising campaigns
- Optimization and reporting
Note: we only take projects where we see real growth potential
4. Our results
Headline (H2):
Results for furniture companies
Case cards (3 pcs.):
- Logo
- What was done
- Result: traffic growth / cost per lead reduction / conversion
- CTA button: “View all cases in the furniture niche” (link to filtered case page)
5. What you will get
Headline (H2):
Advantages for your business
List with icons:
- Profitability forecast before launch
- SEO + targeting + PPC — in one strategy
- Advertising costs up to 20% of income
- Support for sales department
- Analytics in a convenient format
- Agency owner — always involved in the project
- Safe strategy focused on growth
6. Profitability: in simple language
Headline (H2):
Advertising should be profitable, not costly
Text:
We work to make promotion profitable: target — 20% advertising expenses from your income.
That is, if your store earns 100,000 UAH — you spend no more than 20,000 UAH on advertising.
All forecasts are visible before start.
You can add a screenshot/layout of media plan as an example
7. Client testimonials
Headline (H2):
Testimonials from our clients
Cards or quotes:
- Name / Position
- Photo or logo
- Review text
- Video if possible
Preferably include 1–2 testimonials specifically from the furniture sector
8. Application form
Headline (H2):
Get a free strategy calculation
Text:
We will analyze your website and accounts, calculate potential growth and profitability for each channel.
Form fields:
- Name
- Phone
- Website or Instagram
- Comment (optional)
Button:
Get calculation
Note: if the site already has a request form block that fits (e.g., in footer or template), it can be reused
9. FAQ (question block)
Headline (H2):
Answers to frequently asked questions
Questions:
- How much does promotion cost?
- Do you take on stores without a website?
- How long to wait for first results?
- Do you work with leads?
- If advertising is already running — can it be optimized?
Note: you can use the existing FAQ block if suitable. Otherwise, create an ACF block with accordion support
10. Related articles
Headline (H2):
Useful articles about promoting furniture companies
- Article cards (3 pcs. with tags “furniture” or “furniture business”)
- Images, titles, short descriptions
- Button: “Read”
Additional clarifications:
- Each block is a separate ACF module with content editor support
- Buttons: in site style (blue or yellow, hover effect)
- Margins, colors — according to Solarweb UI system
- Headings from H1 to H3 — strictly hierarchical
- Adaptation — 100% mandatory (especially form and cases)
- If the block already exists on the site (FAQ, form, CTA) and fits, it can be reused.