Good day, we are looking for a contractor who will develop a website for SEO promotion of the company and in the future will help to scale and make updates.
Below is a detailed technical task for the development of a website for legal services in Poland.
After reviewing, please write your questions if any, approximate budget, and deadlines.
1. Goals and objectives of the site
Main goal: Selling legal services in Poland.
Key tasks: Informing clients about notarial services on the website pages, providing useful information through a blog, facilitating communication between clients and a notary. High conversion of visitors into leads
2. Target audience
Geographical region: Poland.
Gender and age: Men and women aged 25 to 65.
Main audience: Citizens of Ukraine, Belarus, Georgia, Kazakhstan, residing or working in Poland.
3. Site structure
Table with structure(link)
Site structure on the first sheet
Structure of all main pages on the second sheet.
It is important to create templates for service pages and blog articles, which our SEO specialist will duplicate and fill with content
5. Multilingualism
Languages: Russian and Ukrainian
Language switcher: Place in the site header, with the ability to easily switch between languages.
6. Content and SEO
Unique content in Russian with a localized translation in Ukrainian will be placed on the pages.
SEO settings:
Meta tags (title, description)
Headings (H1, H2, H3, etc.)
Alternative texts for images (alt text)
SEO-friendly URLs
Site maps (sitemap)
robots.txt files
Use of microdata (Schema.org) to enhance display in search engines
7. Technical requirements
- CMS: WordPress or others that meet our requirements
- Optimization for all devices
- Template: Lightweight, fast, and user-friendly, meeting modern design and UX requirements.
- Plugins:
- For SEO (e.g., Yoast SEO)
- For multilingualism (e.g., WPML or Polylang or others)
- For improving page loading speed (e.g., W3 Total Cache or WP Rocket or others)
- Page loading speed requirements: High speed, testing with Google PageSpeed Insights and GTmetrix.
- Integration with CRM for receiving inquiries. CRM system - Kommo CRM.
8. Design and user experience
Template selection: Provide several options to choose from that meet design and functionality requirements.
Responsive design: Ensure correct display and functionality of the site on all types of devices (mobile phones, tablets, desktops).
Competitor examples
https://apd.world/
This is the ideal. At least something similar is desired, like in mobile applications, it is minimalist and simple to implement in terms of design. The main thing is that the template allows for something similar to be done on it
9. Functionality
- Integration with social networks: Links to pages on social networks (Facebook, Instagram, and others).
- Feedback form: For each service, with the ability to submit requests and messages.
- Messengers and phone numbers. Regarding messengers - contact buttons for Telegram, WhatsApp, Viber, Facebook Messenger. They should be next to the form submission option, like here (https://rdnk-immigration.eu/)
10. Security and data protection
- Protection against hacks: Use modern security methods, regular plugin and theme updates.
- Compliance with EU requirements: Presence of pages with privacy policy, cookie usage, and other mandatory elements.
- SSL certificate: To ensure a secure connection (https).
- Dedicated IP address on hosting
Implementation period: Preferably a maximum of 1 month from the start date of work.
Budget: To be specified during discussions with the developer.
Additional requests:
Install Google Analytics and other analytics tools to track site visits and user behavior (Google Analytics, Google Search Console, Bing Webmaster Tools, Microsoft Clarity, FB pixel).
Ease of management: Provide the ability for our SEO specialist to quickly add and edit content through the WordPress admin panel.
Testing: Test the site on different devices and in different browsers to ensure proper functionality.
Anticipate that this site will scale to different countries in the future, using subdomains or other domains, but the languages will only be Ukrainian and Russian.
