Development of a marketing strategy for a SaaS product

Good day! It is necessary to comprehensively set up and manage advertising for an online store of nutraceuticals (dietary supplements). Tasks: 1. Conduct a website audit before launching the advertising and provide recommendations for improving conversion. 2. Set up: * Google Analytics 4; * Google Tag Manager; * Google Search Console; * Google Merchant Center; * tracking all conversions (purchase, add to cart, order placement). 3. Create and set up advertising campaigns: * Google Shopping; * Performance Max; * Google Search Ads; * remarketing. 4. Continuously optimize advertising campaigns to increase sales and reduce order cost. 5. Provide a brief report weekly, and a detailed report monthly with the following metrics: * expenses; * number of clicks; * number of orders; * CPA (cost per order); * ROAS (return on advertising spend); * recommendations for further optimization. Before starting work, please respond: * What advertising campaigns do you recommend specifically for my store? * What results can be expected after 1, 2, and 3 months of work? * What ROAS and CPA do you consider realistic for such a project? * Do you have case studies of online stores in a similar niche?

We are looking for a specialist in contextual advertising (Google Ads) with confirmed experience in a "gray" or sensitive niche (psychology, therapy, esotericism, coaching). Website: active, has passed moderation in Google, technical part is fully ready. Niche: hypnotherapy. GEO: Ukraine. Advertising budget: $300 for the testing period. Audit of the current structure and keywords considering Google Ads restrictions on medical/psychological services. Gather or adjust semantics, write conversion ads that do not trigger moderation. Set up goals, conversions, and analytics to track real applications/calls. Launch the campaign and optimize it within the $300 budget to achieve the minimum cost per lead. Experience working in niches with strict moderation (psychology, medicine, medical-related services). Understanding the specifics of working with the Ukrainian market. Ability to work with limited budgets and maximize test results. In your response, please specify: Examples of your successful cases in similar (sensitive) niches. What strategy (CPC, search, retargeting) you plan to apply with a budget of $300 and why.

Main tasks: setting up and managing advertising campaigns, working with audiences, promoting educational programs and yacht trips, testing advertising creatives, optimizing the advertising budget, and analyzing results.

It is necessary to set up and launch contextual advertising in Google Ads for the rehabilitation center's website. An analysis of the website and competitors must be conducted, relevant keywords selected, the structure of advertising campaigns and ad groups formed, search advertising configured, negative keywords added, and ad extensions set up. It is also necessary to set up conversion tracking, connect Google Analytics 4, and check the correctness of all goals. It is important to optimize campaigns to achieve the maximum number of inquiries at an optimal cost, provide budget recommendations, and after launch, perform an initial analysis of the results and, if necessary, make the required adjustments to improve advertising effectiveness.

We are looking for a PPC specialist for a one-time setup of Google Ads "turnkey" for an online craft beer store. Website: https://good-brewery.com.ua/ Goal It is necessary to set up the advertising account and all necessary tools properly so that we can independently manage and optimize advertising campaigns in the future. What needs to be done: 1. Audit * Conduct an audit of the website before launching the ads. * Provide recommendations for improving conversion (if necessary). 2. Analytics Setup * Check or set up Google Analytics 4. * Set up Google Tag Manager. * Set up correct conversion tracking: * purchases; * order placements; * other important events (if necessary). * Check data transmission to Google Ads. 3. Google Merchant Center * Set up Google Merchant Center. * Connect the product feed. * Check the correctness of product display. * Eliminate possible errors and discrepancies. 4. Google Ads Set up advertising campaigns: * Search (search ads); * Google Shopping; * Performance Max; * remarketing. If necessary, suggest other types of campaigns if they are appropriate. 5. Project Handover and Training of Internal Specialist * explain the structure of the advertising account; * show the logic of the created campaigns; * conduct an online consultation (Google Meet / Zoom), where to explain: * how to manage budgets; * how to analyze results; * how to find and disable ineffective queries; * how to scale successful campaigns; * how to control advertising effectiveness. It would be an advantage if you could record a video instruction. It would be an advantage: * experience working with e-commerce; * successful cases of online stores; * experience setting up Merchant Center; * experience working with Performance Max and Shopping. In your response, please indicate: 1. Your work experience. 2. Examples of cases from e-commerce. 3. Whether you have worked with online stores. 4. What advertising campaigns you recommend specifically for our website. 5. The cost of your work on the above issues. Important! A one-time professional setup with project handover is required. Please send your proposals indicating the cost of your work. Thank you.