1. General information about the project
It is necessary to develop a system of universal templates for designing informational publications for the company's Facebook page (details in private).
The goal is to create a recognizable, professional, and modern visual style for the page that:
increases brand recognition
makes news more readable and structured;
simplifies and speeds up content preparation;
ensures a unified communication style.
The templates should be adapted for regular use by the team without the need to create a design "from scratch" each time.
2. Main task
Develop a set of universal editable templates (Canva/Figma) for various types of news and communications on Facebook.
3. Main types of content
Templates should be provided for:
1. News / informational messages
Example:
participation in events;
meetings;
news regarding legislation;
international cooperation;
business initiatives.
2. Event announcements
Example:
webinars;
round tables;
meetings;
forums;
conferences.
There should be the possibility to:
add date;
time;
speakers;
partner logos.
3. Analytics / legislative changes
Example:
changes in legislation;
explanations for businesses;
position;
brief legal conclusions.
4. Quotes / position of the FPU
Example:
quote from a representative of the FPU;
key message;
position on reform or legislation.
5. International activities
Example:
cooperation with international organizations;
recovery;
compensation mechanisms;
EU integration;
RD4U;
OECD;
international events.
6. Business cases / business protection
Example:
problematic cases;
systemic business issues;
results of work;
advocacy.
4. Style requirements
The visual style should correspond to the brand colors of the organization (details in private):
modern;
clean;
professional;
institutional;
business-oriented;
without element overload;
adapted for Facebook and the website.
Visual associations:
business;
government policy communication;
international interaction;
analytics;
recovery;
business protection.
Desired style:
Reference:
European institutional design;
Forbes / business media;
OECD / UNDP / EU style;
modern policy accounts.
5. Color scheme
It is preferable to use:
corporate colors
subdued business colors;
blue / dark blue / white / graphite;
possible accents of yellow or light blue.
Without:
acidic colors;
overloaded backgrounds;
"old-fashioned" government style.
6. What should be in the templates
Mandatory:
space for the title;
space for a short text;
logo (in private);
the ability to add partner logos;
adaptation for photos of speakers or events;
editable structure.
7. Formats
Necessary:
Facebook post;
Facebook event/banner;
square format (1080×1080);
horizontal format (if needed).
8. Technical requirements
At the output, it is necessary to provide:
editable Figma or Canva templates;
fonts;
basic mini-brandbook;
instructions for using the templates.
9. Number of templates
Approximately:
8–12 basic templates;
several variations of each type.
10. Important emphasis
The templates must be:
universal;
quick to use;
suitable for daily work;
allowing the team to independently change text without involving a designer.
11. Expected result
should receive:
a unified modern visual style;
recognizable Facebook communication;
quick content production;
professional design of policy and business communications;
a visually strong page that meets the level of a national business association.
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