The technical assignment for conducting an SEO audit and implementing its results on the website https://wowbag.com.pl/ includes three main stages.
1. SEO Audit
At the first stage, the contractor must conduct a comprehensive SEO audit of the website, including:
— technical audit (checking indexing, robots.txt and sitemap.xml files, correctness of meta-tags, canonical URLs, redirects, 4xx/5xx errors, loading speed, responsiveness, HTTPS);
— content part audit (analysis of header structure H1–H6, uniqueness and completeness of meta-tags, duplicate content, texts on key pages, alt-tags for images);
— link profile analysis (incoming links, toxicity, anchor list);
— competitive analysis (comparing the site with 3–5 main competitors in the Polish market by keywords, visibility, structure);
— basic usability audit (navigation, calls to action, microdata, snippets in search results);
— local SEO check (if applicable), including the presence and correctness of data in Google Business Profile.
2. Implementation of Recommendations
Based on the conducted audit, the contractor provides a detailed report describing all identified issues and prioritizing tasks by criticality levels (high, medium, low). Then, the corrections are implemented, including:
— technical optimization (fixing errors, setting up redirects, speeding up loading);
— meta-tag and text optimization;
— updating alt-tags, H1-H6, and internal linking;
— implementing microdata and adjusting the site structure;
— preparing or configuring sitemap.xml, robots.txt, GSC, and Google Analytics/Tag Manager.
The work must be documented in the form of a checklist with explanations of the actions taken.
3. Result Requirements
The work result is a detailed report before and after implementing the changes, visualization of identified and resolved errors (if possible — screenshots), a table of changes, and a checklist of implemented improvements. If necessary — a separate file with tasks for the programmer/content manager.
