Technical assignment for the execution of work:
https://www.figma.com/design/Bse0q0NpoNRNJAX5U6fKWn/Chess?node-id=662-1543&t=umQhrDpnZIWvNeQk-1
General information
Project: SEO research and content preparation for a chess website.
Goal: Increase targeted traffic through semantic analysis and quality content filling.
Required scope of work:
1. Semantic analysis of key queries
• RU (for Ukraine): research and grouping of 10,000 key queries in Russian related to chess.
• EN (for the UK): research and grouping of 10,000 key queries in English related to chess.
• Research requirements:
• Key queries must include:
• Direct conversion queries (e.g., “Download chess”, “Buy chess”).
• Informational queries (e.g., “How to set up chess”, “Rules of chess”).
• Grouping of queries into logical clusters (by topics and tasks).
• Preparation of recommendations for the priority of creating landing pages.
• Results:
• Spreadsheet: grouping of queries with frequency, competition, and recommendations.
• Map in XMind format for visualizing groups of key queries.
2. Writing 10 technical assignments for blog articles
• Format: for each article, the following must be defined:
• Main key query and additional keys.
• Structure of the article (headings, subheadings).
• Recommendations for volume and formatting.
• Target audience and goals of the text (conversion or informational).
3. Writing metadata for 10 articles
• Requirements:
• Unique title and description.
• Indication of main keywords.
• Compliance with SEO recommendations.
Results of work:
1. For semantics:
• Excel/Google Sheets file with grouping of 10,000 queries for each language.
• Visualization of groups in XMind.
2. For the blog:
• 10 completed technical assignments for articles.
• 10 articles with formatted metadata.
What the completed work will provide:
1. Understanding the demand for each promoted page of the website.
2. The ability to build an effective website structure.
3. Determining priorities for promotion.
4. Forecasting traffic and leads by pages.
5. Saving advertising budget by working with low-competition key groups.
We look forward to proposals from specialists!
