Technical Task (TT): SEO Specialist + Copywriter (Webflow)

1. Project Description

It is necessary to carry out comprehensive work on SEO optimization, copywriting, and technical setup for two new websites on the Webflow platform.
The essence of the task: Migration of content and authority from the old site umfactoring.com with a division into two separate areas (Corporate Factoring and Asset Tokenization).

Work Objects:

1. Source (Old site): https://www.umfactoring.com (donor of weight and content).

2. Site No. 1 (Corporate): https://umf-2.webflow.io/ (Factoring, history, team).

3. Site No. 2 (Investment/FinTech): https://umfactoring.webflow.io/ (Tokenization, attracting investments).

2. Scope of Work

Stage 1: Audit and Migration Strategy

Before writing texts, it is necessary to plan the "move" to avoid losing positions in Google.

• Donor Audit: Analyze umfactoring.com. Export all existing URLs, identify pages that currently bring traffic.

• Redirect Map: This is a critically important document. A table needs to be created indicating:

  • Which page of the old site is moving to Site No. 1.

  • Which page is moving to Site No. 2.

  • Which pages are being deleted (404).

• Semantic Core (SC): Gather keywords for both niches (factoring vs tokenization) for two languages (UA/EN).

Stage 2: Structure and Content (Copywriting)

Based on the SC, develop the structure and write the texts.

• Content Distribution:

  • Site No. 1 (UMF-2): Tone of Voice — reliable, corporate, business. Focus on trust, experience, numbers, profitability.

  • Site No. 2 (Tokenization): Tone of Voice — technological, innovative, persuasive for investors. Focus on ROI, technology, security, asset preservation guarantees, stable profit.

• Text Writing:

  • Create unique content for the main pages of both sites (Home, About Us, Services, etc.).

  • Texts must comply with the principles of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) — this is critical for the financial niche.

  • Text requirements: structured (H1-H4), lists, absence of "water", presence of LSI words, calls to action (CTA).

Stage 3: Technical Implementation on Webflow

The performer must have experience working in the Webflow admin panel.

• Meta Tags: Fill in Title and Description for all pages in the page settings (Page Settings) of Webflow.

• Webflow CMS: Set up SEO templates for dynamic pages.

• Open Graph (OG): Set up the appearance of cards for social networks (image + description) for both sites.

• Images: Write Alt tags for all images. Check if all images are converted to WebP (or set this up in Webflow).

• Hierarchy: Check each page for the presence of only one H1 tag and the correct nesting of headings.

Stage 4: Analytics and Launch (Go Live)

• Connection: Install Google Analytics 4 (GA4) and Google Search Console (GSC) for both domains.

• Redirect Setup: Physically write 301 redirects in the hosting/Webflow settings (section Hosting -> 301 Redirects) according to the redirect map.

• Sitemap & Robots: Check the generation of sitemap.xml and set up robots.txt in Webflow.

• Language Versions: Monitor the presence of hreflang tags (or correct setup through plugins).

3. Candidate Requirements (Hard Skills)

• Experience in promoting websites in the FinTech / B2B services niche (will be an advantage).

• Fluent in Webflow (not just "heard about it", but able to work in Designer/Editor).

• Understanding the principles of SEO migration of websites (to avoid "killing" old traffic when splitting domains).

• Ability to write grammatically correct texts in Ukrainian (English — level C1 or use of AI tools with subsequent proofreading by a native speaker/editor).

4. Work Results (Deliverables)

The work is considered completed when:

1. Both sites are filled with approved content.

2. The technical audit of Webflow (built-in Audit panel) does not show critical errors.

3. 301 redirects from the old domain are set up.

4. The site is indexed in Google Search Console (pages appear in search).

5. A reporting document (Google Docs) is provided, which includes:

   • Semantic core (list of queries).

   • Redirect map.

   • Meta data (Title/Description) for all pages.

   • Access to the configured analytics systems.

Questions for the Candidate (for response):

1. Do you have experience working with Webflow? Please send an example of a site.

2. How do you plan to implement the division of one domain into two to minimize traffic loss?

3. Please send an example of your text on financial or B2B topics.