SEO text for the website
# Technical Task for SEO Specialist
## 1. General Information
There are two new websites created on Webflow. It is necessary to transfer the semantic logic, structure, and content from the old website [https://www.umfactoring.com](https://www.umfactoring.com) and distribute it between the two new websites considering their different purposes:
1. New Website #1 (Main Corporate Website):
[https://umf-2.webflow.io/
Website tasks:
* presentation of the company UM Factoring;
* description of history, mission, values;
* description of factoring services;
* presentation of the team;
* contacts;
* informational pages.
2. New Website #2 (Website about Asset Tokenization):
[https://umfactoring.webflow.io/
Website tasks:
* presentation of the asset tokenization direction;
* explanation of mechanics, benefits, processes;
* attracting investments into the core business;
* interconnection with the main company;
* creation of marketing pages for capital raising campaigns.
## 2. Main Tasks of the SEO Specialist
### 2.1. Content Analysis and Logic Transfer
* Conduct a complete audit of the structure and content of the old website:
[https://www.umfactoring.com](https://www.umfactoring.com)
* Highlight:
* key pages
* target queries
* landing pages that generate traffic
* USP and important text blocks.
* Based on the audit, distribute the semantic content between the two new websites:
* UMF-2 (corporate) → about the company, factoring, team, contacts
* UMFactoring-tokenization → investment products, tokenization, technology, whitepaper, ROI, investment proposals
### 2.2. Formation of New SEO Structure
For each of the two websites, it is necessary to:
* Create a complete SEO structure (sitemap) with recommendations for URLs.
* Define keywords for each page (Ukrainian + English).
* Describe the structure of Title, H1–H6, meta tags.
* Determine the internal linking logic.
### 2.3. SEO Content Optimization
* Rewrite or adapt content from the old website to the new structure.
* Create SEO texts focused on:
* corporate audience (UMF-2);
* investors and partners (UMFactoring tokenization).
* Optimize:
* meta descriptions
* titles
* alt tags
* content blocks
* microdata (Schema.org).
### 2.4. Technical SEO Preparation
* Check Webflow settings:
* robots.txt
* 301 redirects
* canonical
* sitemap.xml
* correct SSL setup
* page speed
* mobile-first adaptation.
* Set up analytics:
* Google Analytics 4
* Google Tag Manager
* Google Search Console
* Bing Webmaster Tools
### 2.5. SEO Preparation for Launch
* Create a list of necessary pages for indexing and exclusion from indexing.
* Check the correctness of content transfer from the old website.
* Prepare a plan for preserving/redirecting current traffic (redirects from the old domain).
## 3. Additional Requirements
* All communication in two languages: Ukrainian and English (if necessary).
* Provide the final document in Google Docs format.
* Add recommendations for future content strategy (articles, blog, news triggers).
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1281 9 0 Good day, Vilatiy!
We have experience in SEO promotion in the field of financial technologies and investment projects.
CASE: Exchange aggregator
https://freelancehunt.com/showcase/work/keys-hroniki-budivnitstva-finteh-raketi/1978931.html
Case: Online lending service in the Philippines — Upfinance,
https://freelancehunt.com/showcase/work/keys-servis-onlayn-kreditovaniya-na-filippinah/1640774.html
…
What we will do:
• We will conduct an audit of the old website: structure, content, key pages, USP, landing pages.
• We will distribute content among the new websites: corporate → about the company, factoring, team; tokenization → investments, technology, whitepaper, ROI, offers for investors.
• We will form an SEO structure: sitemap, URL, Title/H1–H6, meta tags, internal linking.
• We will optimize content for the Ukrainian and English audience: texts, meta tags, alt, microdata (Schema.org).
• We will conduct technical SEO preparation: robots.txt, 301 redirects, canonical, sitemap.xml, speed, mobile-first, SSL, GA4 analytics, GTM, GSC, Bing Webmaster Tools.
• We will prepare for launch: indexing plan, redirects, verification of transferred content, recommendations for further development of the content strategy.
We would be happy to call, discuss your goals, and offer a detailed promotion plan. If reliability and predictable results are important to you — we would be glad to collaborate.
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314 Vitaliy, congratulations!
I see the key challenge — you need to not just "transfer the text," but to properly divide all the content of the old site into two different projects, preserve SEO weight, structure, and make the logic as clear as possible for users and search engines. Incorrect transfer can lead to loss of traffic, drop in rankings, and confusion between the corporate direction and tokenization.
I can take this on completely.
I will create a comprehensive SEO structure for both sites, rewrite the content according to the new logic, prepare keywords in UA/EN, optimize all meta tags, and set up the technical SEO foundation in Webflow (robots, sitemap, canonical, redirects, GA4, GSC).
Your result will be two structured, SEO-optimized sites without losing current traffic.
I am ready to start immediately. Message me privately, and I will clarify the details and provide the cost and timelines for completion 🚀
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4623 109 0 Hello
I am interested in your project. I would like to discuss all the details of the collaboration more specifically.
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