We are looking for a strong SEO contractor for long-term project collaboration with a marketplace.
The project has a large number of pages, UGC content, service catalogs, a blog, dynamic pages, various types of landing pages, and several priority markets.
The main regions for growth are: Ukraine, Poland, and English-speaking audience.
The key goal of collaboration is to increase commercial organic traffic in priority regions, as well as to enhance visibility in AI search: ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI systems.
We need not just an SEO specialist for audits and recommendations. We are looking for a partner who can work with complex product systems, understands the specifics of marketplaces, and can influence SEO through product, site structure, content, technical optimization, and external promotion.
What needs to be done
- Develop an SEO strategy for the marketplace in the markets of Ukraine, Poland, and the English-speaking audience.
- Form quarterly and annual SEO plans.
- Work on increasing commercial organic traffic.
- Optimize service catalogs, UGC pages, and the blog.
- Work on technical optimization of a site with a large number of pages.
- Analyze indexing, crawling budget, internal linking, duplicates, canonical/noindex logic, sitemap, robots.txt.
- Form technical specifications for developers and control implementation.
- Prepare content plans for priority areas.
- Conduct competitor analysis in various regions.
- Work with international and local SEO: Ukraine, Poland, English-speaking markets.
- Manage the AI Search / AI visibility direction.
- Propose SEO hypotheses at the level of product, page structure, navigation, filters, templates, and internal linking.
- Work with link building: strategy, priorities, donor requirements, quality analysis, result control.
- Regularly report on progress, results, issues, and next priorities.
Critically important experience
It is important for us that you have practical experience in the following areas:
- SEO promotion of marketplaces, aggregators, classifieds, job boards, or other large platforms.
- Working with sites that have hundreds of thousands or millions of pages.
- Optimization of UGC content: profiles, user pages, order/listing pages, categories, dynamic pages.
- Technical SEO for large sites: crawling budget, indexing, internal linking, duplicates, canonical, noindex, sitemap, robots.txt, URL structure.
- Promotion to the English-speaking audience.
- Local SEO promotion in European countries, especially in Poland.
- Building an SEO strategy for service catalogs.
- Working with a blog as a tool for attracting commercial and informational traffic.
- Experience with AI visibility / GEO / AEO: adapting content, site structure, and brand presence for AI output.
- Ability to form technical specifications for developers.
- Ability to prepare content plans.
- Experience in competitor analysis and identifying growth points.
- Experience in link building for competitive niches.
- Ability to work not only with positions and traffic but also with business metrics.
What you will be working with
The project already has an internal product team and assistance with development.
From the contractor, we expect not just a list of recommendations, but systematic work: from analysis and strategy to technical specifications, implementation control, and results evaluation.
The following tools are available or can be provided:
- Google Search Console
- GA4
- Ahrefs / Semrush
- Screaming Frog / JetOctopus
- CMS / admin
- other necessary tools for analysis and work.
Main areas of work
1. Technical SEO
You need to be able to work with large sites, where it is important not just to "fix errors," but to build the logic of indexing and crawling.
We expect experience in the following tasks:
- analyzing the crawling budget;
- working with large arrays of URLs;
- segmenting pages by quality, type, and business value;
- managing indexing;
- optimizing internal linking;
- working with duplicates and thin content;
- sitemap strategy;
- canonical/noindex logic;
- analyzing technical problems that affect SEO scalability.
2. UGC and marketplace pages
One of the key areas is optimizing pages that are generated based on user-generated content.
You need to understand:
- which UGC pages should be indexed;
- which pages should not be indexed;
- how to improve the quality of UGC content;
- how to work with duplicates;
- how to scale page templates without losing quality;
- how to enhance the commercial value of pages;
- how to improve page structure for Google and AI systems.
3. Service catalogs
Service catalogs are one of the priority growth areas.
You will need to work with:
- semantics for categories and subcategories;
- catalog structure;
- internal linking;
- landing pages for countries, languages, and services;
- programmatic SEO;
- commercial queries;
- competitor analysis in each region.
4. Blog and content
The blog should work not just as an informational section, but as part of the SEO funnel.
We expect the contractor to be able to:
- form content plans;
- find topics with commercial potential;
- build connections between the blog, service catalogs, and product pages;
- provide technical specifications for authors;
- optimize existing materials;
- propose updates for old content;
- adapt content for Google and AI search.
5. AI Search / AI visibility
A separate important area is visibility in AI search.
We are interested not in general theory, but in a practical approach:
- how brands and pages can be mentioned more frequently in AI responses;
- how to adapt content structure for AI systems;
- how to work with entity SEO;
- how to enhance topical authority;
- how to track AI visibility;
- how to build a presence strategy in ChatGPT, Perplexity, Gemini, Google AI Overviews, and other systems.
6. Link building
Experience in external promotion for competitive markets is needed.
We expect:
- a link building strategy for Ukraine, Poland, and the English-speaking segment;
- understanding of donor quality;
- analysis of competitive link gaps;
- prioritization of pages for promotion;
- quality control of links;
- understanding of risks and safe approaches.
What approach we expect
We do not accept a contractor who is limited to standard recommendations like "gather semantics," "write texts for categories," or "fix meta tags."
We are looking for a partner who thinks systematically:
- which pages should be indexed;
- which pages waste crawling budget without benefit;
- how to scale SEO without creating low-quality pages;
- how to enhance commercial pages;
- how to connect the blog, catalogs, and UGC pages;
- how to improve the marketplace structure from a product perspective;
- how to build SEO not only for Google but also for AI search;
- how organic traffic should influence registrations, applications, deals, and other business metrics.
Test question
To better understand your approach, please answer a short test question:
Imagine a marketplace with a large number of UGC pages. Some pages have low quality, some are duplicated, and some do not bring traffic but consume crawling budget.
What would be your first 5–7 steps?
It is important for us to see not general phrases, but the logic of thinking: how you segment pages, analyze indexing, work with crawling, UGC quality, internal linking, page templates, and the business value of traffic.
