I am looking for an experienced SMM specialist with case studies in promoting personal brands in the marketing/business sector.
The task is to create an effective Instagram package and ensure stable audience growth for entrepreneurs.
Who you will be working with:
I am the owner of Solarweb Agency - an agency focused on predictable business growth through digital tools.
Positioning:
- expert in systematic, predictable digital marketing for business
- delivering clear, measurable results — targeting, context, SEO, comprehensive digital
Communication style: expert + friendly, live insights from life and business, useful life hacks.
Target audience
• entrepreneurs
• small and medium business owners
• marketers
• e-commerce and online stores
• service sector
• those launching digital tools for sales
Main social network: Instagram and FB
Tasks for the SMM specialist
1. Profile audit: positioning, visual presentation, content, engagement
2. Profile packaging
- bio with a clear USP
- structure of Highlights
- expert visual (style unity)
3. Content strategy for the personal brand
- content categories: expertise, life, trust, values
- scenarios for Reels
4. Monthly content plan
5. Operational management of the page
- regular posting
- daily stories (by agreement)
- interaction with the audience
6. Promotion
- organic growth and engagement of the target audience
- collaborations
- targeting - separate budget
7. Analytics + weekly reporting
- dynamics of indicators
- analysis of content effectiveness
Mandatory KPIs (Confirmed by case studies)
- real growth of followers in the business audience
- stable growth of reach and engagement
- increase in targeted inquiries in Direct
In your response, please indicate the estimated projected dynamics for 2 months.
Requirements for the candidate:
- case studies on personal brands of experts/business owners
- results before/after: audience, reach, inquiries
- portfolio of profile packaging
- understanding of B2B and digital niches
- ability to work with Reels as a growth driver
- a brief work plan with me (3–5 hypotheses for improvement)
It would be a plus to have real confirmed experience in the marketing field with a description of what worked and why.
Please also indicate:
- monthly cost of management
- what is included in this amount
- additional expenses (design, video, targeting) if not included.
What to send in the response
- 2–4 case studies from the business/marketing niche
- Links to real examples of profile designs by you
- Audience growth forecast for 2 months based on what is currently in the profile - https://www.instagram.com/stories/berezhnoy_p/
- Why you are suitable for this task