Create an email newsletter design that aligns with the brand book, focusing on visual appeal and ease of perception.
Job Description:
1. Email Design:
• Create a responsive email newsletter design that displays correctly on all devices (desktop, tablets, smartphones).
• Use elements from the brand book.
• Include calls to action (CTA) in the design, emphasizing buttons that ensure good clickability.
2. Photos and Graphics:
• Add images and/or graphics that are consistent with the brand.
• Consider the size of images for quick loading of the email.
3. Structure:
• A convenient and logical structure with headings, main text, and CTA buttons.
• Include space for a block with the main offer (special promotions, news, announcements), space for product or service descriptions, as well as a block with contact information.
4. Text:
• The text will be provided, but it is important to consider proper typography, emphasis placement, and overall readability of the email.
Layout Requirements:
• Format: Figma file
• Output File Format: HTML file with embedded styles, as well as a layout in Figma format.
• Responsiveness: The design must be adapted for different screens and email clients (Gmail, Outlook, Apple Mail, etc.).
Additional Information:
• The design must match the brand style and include branded elements.
• Multiple options can be proposed for A/B testing